Brand Strategy Executive

2 weeks ago

London, United Kingdom BT Full time

Brand Strategy Executive

**Job Req ID**:14398**Posting Date**:13 Apr 2023**Function**:Brand and Marketing**Location**:1 Braham Street, London, United Kingdom**Salary**:Competitive with great benefits**Location: London**

**Hybrid working, 3 days office/2 days remote**

**Why this job matters**
Our brands are strategic assets, worth billions of pounds. So it's important that people understand what they stand for and how to use them in the right ways. That means being consistent in the way we use and talk about our brands. Great brands are built from the inside out - that's where you come in.
- This job will work across the whole of BT Group to ensure a consistent and effective brand architecture for customers, colleagues and the other organisations we work with.

**What you'll be doing**
- Helping to solve strategic puzzles across BT Group
- Support on the continued roll out of the BT Group brand, including helping stakeholders around the business know when and how to use it.
- Work with key teams on strategic projects where central brand support is needed - e.g. on strategic or naming projects
- Work closely with brand management and brand studio teams as the brand strategy expert on specific projects
- Produce brand collateral for use around the business (brand architecture, brand pages on intranet etc.)
- Build strong relationships with key stakeholders from around the business ensuring brand engagement

**Skills and experience you will need**
- Planner experience or a background in branding or marketing - either from an agency or client-side
- Great communicator with a clear and direct style
- Experience with building good relationships across organisational boundaries
- An analytical mindset and love to solve problems
- Confident with presenting (sometimes complicated) information in a clear, simple way
- Team player with the initiative to get stuck in when needed
- Track record of delivering excellent creative across all media channels (digital and traditional) and pushing brands to leading edge of DR creative.
- Ability to quickly establish credibility and respect, and build strong working relationships with your stakeholders i.e. legal, product, trading, marketing
- Demonstrable professionalism with a proven ability to operate in a complex, fast paced matrixed business environment
- Ability to manage multiple campaigns simultaneously and being able to parallel track numerous key priorities
- Ability to drive agency partnerships to ensure clarity of workflow and priorities, and ensure strong cross-agency communications

**What's in it for you? What are the benefits?**
At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people - whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but - more than that - you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. Benefits of working for BT include:

- Competitive salary
- World-class training and development opportunities
- 25 days’ annual leave (not including bank holidays)
- Volunteering days, so you can give back to your local community
- Discounted broadband, mobile and TV packages
- Pension scheme - you contribute 5%, BT contributes 10%
- Flexible benefits to fit around you
- BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be - so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

**Our leadership standards**

**Looking in**:
**Leading inclusively**
I inspire and build trust through self-awareness, honesty and integrity.
**Owning outcomes**
I take the right decisions that benefit the broader organisation.

**Looking out**:
**Delivering for the customer**
I execute brilliantly on clear priorities that add value to our customers and the wider business.
**Commercially savvy**
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

**Looking to the future**:
**Growth mindset**
I experiment and identify opportunities for growth for both myself and the organisation.
**Building for the future**
I build diverse future-ready teams where all individuals can be at their best.
- BT Group is the global powerhouse behind EE, BT, Plusnet, and Openreach.Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.We value diversity and celebrate difference. Join us and w

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