Data Strategy Executive

3 weeks ago

London, United Kingdom Brainlabs Full time

Are you looking to kickstart your career in digital marketing, data strategy, and planning?

The Brainlabs Academy offers unparalleled industry expertise, continuous learning, and life-changing experiences. And guess what? We're located in none other than the buzzing, vibrant, and authentically fabulous city of Buenos Aires, Argentina

Great strategy is about making the right choices; those right choices are driven by data. That’s why data strategy is the foundation of our strategy and media planning approach. We use data to inform our clients’ brand and performance marketing KPIs. Our data strategy team does this by combining analytical skills with a comprehensive toolset in order to identify growth opportunities for brands in culture, with audiences, in communications and through new or optimised brand experiences. Our job is to take a holistic view of data, elevating valuable insights that make our wider media and marketing work more effectively for clients.

**What you’ll do**

The Data Strategist Executive supports ongoing research and data analysis across various brands within the client portfolio. You will gather data from various 3rd party tools and media insights platforms to assist in larger research projects.

**Responsibilities**:

- Use research tools to conduct target analyses and build audience profiles
- Build search queries in social listening tools, to understand drivers and triggers within consumer conversation
- Collect data from various paid, owned, earned media sources to develop performance reports for clients
- Remain current with the latest marketing and analytics tools and trends
- Walk through analysis process from start to finish with the output being clear and actionable insights which help inform a narrative for clients

**What do you get in return?**
- The opportunity to relocate to the incredible Buenos Aires, Argentina (travel & accommodation provided)
- Unparalleled training opportunities to kick start your career and beyond
- Health insurance
- Breakfast & lunch on office days
- Local and virtual support to support your needs
- Chance to work in a dynamic and multicultural environment
- Unforgettable cultural experience, with the opportunity to live and work abroad and broaden your horizons
- Pastoral support from a network of Brainlabbers (both virtual and in person)
- Cultural awareness and mental health training

**Is Brainlabs right for you?**

We’re famed for our world-class company culture. We cultivate an environment where everyone is excited to come to work. You will be surrounded by intelligent and hardworking colleagues. Sounds too good to be true?

Great strategy is about making the right choices; those right choices in Brainlabs are driven largely by data - it is the foundation of our digital media strategy and planning approach. We build data informed digital marketing and media plans to deliver growth to our clients through defining and meeting brand and performance marketing KPIs.

Our media planning and strategy team does this by combining analytical skills with a comprehensive toolset in order to identify growth opportunities for brands in culture, with audiences, in communications and through new or optimised brand experiences. Our job is to take a holistic view of client KPIs and the media landscape and action valuable data insights that make our wider media and marketing work more effectively for clients.

**What you’ll do**

A Media Planning Executive helps to shape and execute effective media campaigns against client marketing KPIs.Your goal will be to optimise media marketing campaigns to increase brand awareness and help achieve business goals.

Your job will be to identify and reach target audiences, as well as evaluate campaign success. To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.

**Responsibilities**:

- Collect and analyse market data
- Identify target audiences and understand their behaviour and habits
- Determine the best media outlet mix for our campaigns
- Optimise ad campaigns according to geographic exposure, frequency, time spans and more
- Allocate budgets and monitor costs
- Follow media trends of online (and offline outlets) (TV shows, magazines, blogs, radio programs)
- Evaluate the success of media strategies and campaigns

**What do you get in return?**
- The opportunity to relocate to the incredible Buenos Aires, Argentina (travel & accommodation provided)
- Unparalleled training opportunities to kick start your career and beyond
- Health insurance
- Breakfast & lunch on office days
- Local and virtual support to support your needs
- Chance to work in a dynamic and multicultural environment
- Unforgettable cultural experience, with the opportunity to live and work abroad and broaden your horizons
- Pastoral support from a network of Brainlabbers (both virtu

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