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SEO Specialist

4 months ago

Guildford, United Kingdom 2i Recruit Ltd Full time

**Benefits such as**:

- Enhanced Pension Scheme
- Free onsite parking
- Ongoing commitment to professional training and development
- Westfield Health cash back plan and employee assistance programme
- Life Assurance & 24/7 remote GP service
- Staff Referral Scheme
- Use of a private holiday caravan in a Park Holidays destination

**Main Duties and Responsibilities**
- Work closely with the eCommerce team to review technical SEO issues.
- Conduct website evaluations for technical SEO, including metadata analysis, link analysis, site error assessments, site speed, mobile friendliness, etc implementing actions where appropriate.
- Investigate, report and implement site architecture recommendations
- Working closely with the Product Merchandiser / Content Editor and Digital Content Exec to develop and execute effective SEO & content strategies
- Provide SEO analysis and recommendations in co-ordination with elements and structure of websites and web pages in order to improve conversion / UX as appropriate.
- Monitoring progress of SEO strategies and adapting them to achieve maximum growth and visibility for Gap Analysis
- Perform keyword research with objective to optimise existing content and uncover new opportunities
- Monitor and evaluate search results and search performance across the major search channels to improve rankings
- Strong analysis and reporting skills to produce monthly reports for traffic, ranking and other SEO aspects to making recommendations.
- Managing optimisation projects and reporting on performance
- Identifying product trends and working closely with the eCommerce Manager and Procurement Team to implement product strategies aligned with SEO insight
- Work with the Product Merchandiser / Content Editor and Digital Content Exec to maximise product launches and customer content
- Providing SEO Competitor Analysis
- Championing content across digital platforms
- Collaborate with other supporting teams to create impressive customer-centric landing pages
- Analysis of end-to-end consumer experience in different digital channels
- Keep up-to-date on the latest algorithms and best practices for on-page, off-page and technical SEO
- Make recommendations for content development in co-ordination with SEO and company goals, general and keyword specific and translate recommendations into actionable, profitable campaigns

**KNOWLEDGE, SKILLS AND EXPERIENCE**
- A strong understanding and demonstratable experience of the SEM and SEO process
- SEO experience as a 'doer', within an in-house or agency team working D2C / B2C.
- Track record of analysing SEO trends and opportunities, and providing and implementing recommendations to improve visibility within SERPs
- High level competency of working with popular keyword tools such as SEM Rush, Moz, Screaming Frog, Word Tracker and Keyword Discovery or similar
- Experienced in working with Content Management Systems
- Competent in the using a range of analytical tools including Google Analytics
- A high level of proficiency in using the Microsoft Office Suite
- A creative mind, with an eye for detail
- Commercially minded
- A good problem solver with a positive, can-do attitude
- Self-motivated and able to work independently
- An articulate and effective communicator

**PERSONAL QUALITIES**
- Demonstrate honesty when dealing with others and consider the company values to inform your approach to actions
- Show courage to speak up and skilfully influence others to gain buy-in
- Take responsibility for your actions and make informative decisions on putting things right
- Demonstrate curiosity and make the most of opportunities to learn, improve and innovate individually, as a team and within the company
- Work collaboratively with colleagues to build team spirit and purpose and consider the opinions of stakeholders
- Show a keen interest in the organisation, its goals, performance and external influences
- Have a commercial mindset and demonstrate cost consciousness
- Remain committed to your learning and development by setting realistic goals and how your contribution has impacted your colleagues and the wider business
- Make choices and solve problems with evidence-based learning
- Be a pioneer of change and set a good example to others

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been s