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Lead Technical SEO Specialist

2 months ago

Guildford, Surrey, United Kingdom AQA Full time
Job Overview

Position Summary

The Lead Technical SEO Specialist at AQA focuses on the intricate elements of search engine optimization and the evaluation of web analytics.

This position is vital for assessing website metrics to enhance and fine-tune SEO methodologies, ensuring peak site functionality and improved search engine visibility.

Operating within the guidelines set by the SEO and Content Manager, the Lead Technical SEO Specialist is instrumental in pinpointing areas for enhancement and executing technical strategies to elevate AQA's digital footprint.


Team Environment:

Situated within the Web Operations Team, the Lead Technical SEO Specialist is essential for the technical realization of SEO initiatives.

This role demands a comprehensive grasp of search engine mechanisms, site structure, and analytical tools.

Cooperation with the SEO & Content Manager and other team members is crucial to synchronize technical SEO endeavors with broader content and marketing objectives.

The Web Operations Team collaborates closely with the Marketing Propositions & Delivery team, Marketing Operations Team, and the Customer Training & Events Team.


Key Responsibilities:

Technical SEO Execution:
Concentrate on the technical facets of SEO, such as site structure and indexing.
Deploy technical solutions to enhance site efficiency and search visibility.

Web Analytics and Performance Evaluation:
Assess website metrics to inform and refine SEO methodologies.
Utilize analytical tools to monitor performance and identify improvement opportunities.

Collaboration and Strategic Integration:
Operate within the SEO & Content Manager's framework to bolster SEO initiatives.
Partner with marketing and web development teams for unified strategy implementation.

Ongoing Development and Reporting:
Remain informed about the latest advancements in technical SEO and web analytics.
Deliver regular updates on SEO performance and insights derived from web analytics.

Essential Qualifications:
Expertise in technical SEO and web analytics.
Proficiency in utilizing analytical tools and interpreting data.
Strong comprehension of search engine algorithms and website optimization.
Exceptional problem-solving abilities and meticulous attention to detail.

Preferred Skills:
Experience collaborating with cross-functional teams in a digital marketing context.
Strong communication skills for effective teamwork and reporting.
Capability to adjust strategies based on data-driven insights.