Digital Marketing Specialist

4 weeks ago


Guildford, Surrey, United Kingdom caia - Jobboard Full time
Marketing Professional

Support the CMO in key areas across Digital and Demand Generation planning and execution.

Manage B2B marketing campaigns (PPC, Paid Social ad, SEO initiatives) and online tools and platforms.

Project manage the planning and execution of various marketing campaigns including Account Based Marketing (ABM), direct marketing email campaigns and trade shows.

  1. Paid Search: Oversee the execution of digital acquisition campaigns working closely with the marketing team and external agencies.
  2. SEO: Support the execution of the SEO/organic search strategy.
  3. Website: Maintain and update web content including campaign landing pages.
  4. Data Management: Support data management processes.
  5. Campaign execution: Support the planning and then execute a wide range of B2B marketing campaigns.
  6. Email management: Build, schedule and send direct emails using Marketing Automation Platform.
  7. Event Management: Plan and manage attendance at various events.
  8. Lead Management: Manage all aspects of the lead and prospect funnel in Salesforce.
  9. Reporting: Compile digital and lead generation campaign reports highlighting performance against KPI's.
  10. Budget management

The ideal candidate will be a B2B marketing specialist with experience in both digital and B2B lead generation campaign management.



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