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Digital Marketing Specialist

2 months ago

Guildford, Surrey, United Kingdom Highpoint Recruitment Full time

About the Role:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Highpoint Recruitment. As a Digital Marketing Specialist, you will be responsible for managing and optimizing our e-commerce websites, updating product information and imagery, and supporting the launch of new products.

Key Responsibilities:

  • Manage and optimize 2 Shopify e-commerce websites (B2C and B2B)
  • Update product information and imagery and support the launch of new products
  • Support in design and delivery of digital marketing campaigns
  • Content writing for websites, e-campaigns, and social media platforms
  • Coordinate with 3rd party agencies to create compelling and visually appealing digital assets and brand asset libraries
  • Regularly monitor and analyze the performance of the website and marketing campaigns
  • Manage social media platforms and engage with followers to build brand loyalty
  • Identify and implement possibilities for SEO growth
  • Coordinate with external agencies to execute digital marketing initiatives (SEO, PPC)
  • Conduct market research to identify trends, competitor activities, and customer preferences
  • Attend and work at trade shows as and when required supporting the Trade Sales Team

Requirements:

  • 12-24 months B2C e-commerce marketing experience including use of Shopify or similar web platform
  • Proven experience in all key elements of digital marketing and executing B2C marketing campaigns
  • Genuine interest in working for an ethical and sustainable business in the charity sector
  • Experience using Content Management Systems (CMS) essential and email campaign tools
  • Strong analytical skills and data-driven thinking
  • Excellent communication and copywriting skills
  • Strong creative outlook, with excellent presentation skills
  • Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously
  • Experience of building social media plans and delivering
  • Experience setting up and managing Google and Meta adverts a plus

Benefits:

  • Hybrid working
  • 25 days holiday plus bank holidays
  • Free parking
  • Health insurance including access to GP line
  • Employee Assistance Programme