Consumer Insights Manager

2 weeks ago

Sunderland Enterprise Park, United Kingdom Pentland Brands UK Limited Full time

Are you looking to join a team where you can make a big impact on an iconic brand? Are you passionate about the power of consumer insights and the value it brings to a business?

In this newly created Product Insight Manager role you will design and pioneer a new proposition development research process at an exciting time for the Berghaus brand, directly influencing the brand’s choices. You will also have the opportunity to championthis innovative approach with other brands in the Pentland family, driving best practise across our group.

You will report to the central insight team in Finchley and on a day-to-day basis you will be based at one of our fantastic offices in either Sunderland or Finchley, with regular (monthly) travel between our UK sites. Working closely with Berghaus’ SolutionsLead you will be responsible for assessing Berghaus’ future products and innovations: executing end to end delivery of qual and quant research to support the development of propositions in the UK, DACH & USA. You will be Berghaus’ consumer insights champion,using the voice of the consumer to feed the Berghaus Solutions Leads, brand and product teams with valuable, tangible insights to shape a successful proposition and product development pipeline. This is an exciting role for anyone curious and strategicallyminded.

**The role you’d play as Insight Manager**:

- Pentland Brands’ expert in Product and Proposition research by seeking out and managing agencies and tools that maximise the efficiency and effectiveness of our proposition development research.
- Be the voice of the consumer from concept to execution and support on relevant research throughout this lifecycle e.g., concept testing through to in-store experience analysis and comms testing.
- Manage multiple initiatives at any given time, along various stages of the proposition journey.
- Align with Berghaus’ brand and product teams to understand and influence brand strategy and associated NPD research requirements, utilising your knowledge of the market and consumer.
- Set up and execute concurrent qual & quant research projects, providing insights to Berghaus’. Solutions Lead that help optimise and validate new ideas & concepts, as well as Berghaus’ current product experiences.
- Work closely with the Central Insight team to ensure all data sources are surfaced in a manner which fuels ideation and the creation of new business opportunities.

**What you’ll get in return Insight Manager**:

- Have relevant experience in Insight from either a client-side or innovation/research agency environment, with a focus on consumer goods/products
- Have boundless curiosity to discover what consumers want, why they want it, and how we can influence them through great research and in-depth analysis
- Can identify and manage the best relevant research methodology for the given task across qual and quant techniques, both in person and online e.g., interviews, focus groups, community panels, diary studies, surveys etc. - to time and in budget
- Have experience of innovation processes and associated research methods including proposition ideation and concept writing
- Are practical, resourceful and action focused in your approach to research. This role requires flexible and creative thinking: you should be comfortable navigating ambiguity to drive the best outcomes.
- Can co-ordinate activities across multiple teams, drawing together multiple perspectives to improve standards of insight
- Are open to the new experiences, challenges and opportunities that working for a global portfolio of brands offers
- Possess excellent communication and influencing skills
- Are a team player with a "can-do" attitude and strong collaboration skills
- Are highly organised and good at prioritising

**What you’ll get in return**
- Competitive remuneration package
- Hybrid / smart working
- Brand and retail perks
- Financial perks
- Travel perks
- Time out perks
- Wellbeing commitment

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