Performance Marketing Manager

5 months ago

Sunderland, United Kingdom Hays Travel Full time

Job description

Performance Marketing Manager

In this role you will be responsible for helping to define the strategy, daily management of PPC and paid social campaigns, and reporting to internal stakeholders. 

The role will suit someone who is looking for an exciting growth opportunity in a fast-paced environment and is looking to make an immediate impact 

You will be required to play a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency. To help allocate marketing budgets, identify growth opportunities, and improve campaign performance through iterative optimization. 

Our ideal candidate is someone who thinks about what the possibilities are across the marketing mix and can offer solutions to meet objectives, requirements, and challenges. Someone who can bring new ideas to the table and is passionate about the Hays Travel brand and its customers. The candidate will be truly immersed in the travel industry, have a passion for travel & understand its complexities. 

We are a collaborative team with a strong passion for the work that we deliver. 

Key Responsibilities  

To drive efficient traffic and sales growth by executing spend and campaigns across key digital performance channels including social, display, PPC & affiliates  Produce daily reporting of KPIs to identify issues and opportunities for growth  Communicate KPIs with key stakeholders  Keep pace with social, search engine and PPC industry trends and developments  Monitor and administer analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to company KPIs  Monitor and evaluate search results and search performance across the major search channels.  Developing and managing digital prospecting and remarketing campaigns  Managing budgets and campaigns across all digital channels to drive strong return on investment  Implementing A/B testing and conversion rate optimization  Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels  Identifying and testing new channels to continue to meet or exceed established critical metrics  Implementing marketing automation and lead generation strategies  Working closely with the management to share funnel conversion improvement ideas, feedback & present results  Staying updated with the latest performance marketing trends and technologies 

Competencies  

You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels  You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience  You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations  You are a highly goal-oriented individual and have excellent communication skills  You are open-minded, curious, and a strong problem solver 

General  

To undertake any other duties that may fall into the job criteria  To treat all employees, customers and suppliers with dignity and respect  To live and demonstrate Hays values and our special culture  To conform with all company policies and procedures including Health and Safety  This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved 

Our values  

Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times. 

Supportive  Motivational  Innovative  Loyal  Excellence 

  • Head of Performance

    3 months ago

    Sunderland, United Kingdom EDF Limited Full time

    **_Energise your career, accelerate a net-zero future - #Renewablesjobs_** **_ About the role_** An exciting and challenging opportunity has become available for a Head of Performance & Optimisation to lead a team of professionals with the objectives to ensure all aspects of technical and energy market related aspects of the operational performance is...

  • Performance Specialist

    4 days ago

    Sunderland, Sunderland, United Kingdom AESC Full time

    Purchase Specialist for Indirect CommoditiesWe are seeking a skilled Purchase Specialist to join our team in the EU Indirect Purchasing department. As a key member of our team, you will be responsible for developing and implementing a market intelligence program to ensure accurate price forecasting and risk mitigation.Key Responsibilities:Develop a market...

  • Performance Specialist

    4 days ago

    Sunderland, Sunderland, United Kingdom AESC Full time

    Purchase Specialist for Indirect CommoditiesWe are seeking a skilled Purchase Specialist to join our team in the EU Indirect Purchasing department. As a key member of our team, you will be responsible for developing and implementing a market intelligence program to ensure accurate price forecasting and risk mitigation.Key Responsibilities:Develop a market...

  • Marketing Manager

    6 hours ago

    Sunderland, United Kingdom AM Recruitment Ltd Full time

    Are you an experienced Marketing Manager looking for your next career move? We have exciting opportunities in the Northeast area and would love to hear from you!Why Join Us?Generous Holiday Package: Enjoy 25 days of holiday plus bank holidays, with the option to choose one extra day of holiday or Vitality health insuranceStaff uniform and PPECompany...

  • Marketing Manager

    1 day ago

    Sunderland, United Kingdom AM Recruitment Ltd Full time

    Are you an experienced Marketing Manager looking for your next career move? We have exciting opportunities in the Northeast area and would love to hear from you!Why Join Us?Generous Holiday Package: Enjoy 25 days of holiday plus bank holidays, with the option to choose one extra day of holiday or Vitality health insuranceStaff uniform and PPECompany...

  • Marketing Manager

    13 hours ago

    Sunderland, United Kingdom AM Recruitment Ltd Full time

    Are you an experienced Marketing Manager looking for your next career move? We have exciting opportunities in the Northeast area and would love to hear from you!Why Join Us?Generous Holiday Package: Enjoy 25 days of holiday plus bank holidays, with the option to choose one extra day of holiday or Vitality health insuranceStaff uniform and PPECompany...

  • Marketing Manager

    2 hours ago

    Sunderland, United Kingdom AM Recruitment Ltd Full time

    Are you an experienced Marketing Manager looking for your next career move? We have exciting opportunities in the Northeast area and would love to hear from you! Why Join Us? Generous Holiday Package: Enjoy 25 days of holiday plus bank holidays, with the option to choose one extra day of holiday or Vitality health insurance Staff uniform and PPE Company...

  • Marketing Manager

    20 hours ago

    Sunderland, United Kingdom AM Recruitment Ltd Full time

    Are you an experienced Marketing Manager looking for your next career move? We have exciting opportunities in the Northeast area and would love to hear from you!Why Join Us?Generous Holiday Package: Enjoy 25 days of holiday plus bank holidays, with the option to choose one extra day of holiday or Vitality health insuranceStaff uniform and PPECompany...

  • Performance Specialist

    4 days ago

    Sunderland, Sunderland, United Kingdom AESC Full time

    Purchase Specialist for Indirect CommoditiesWe are seeking a skilled Purchase Specialist to join our team at AESC, a global leader in the development and manufacturing of high-performance batteries for electric vehicles and energy storage systems.About the Role:Develop a market intelligence program to benchmark key industry indicators and market prices,...

  • Performance Specialist

    4 days ago

    Sunderland, Sunderland, United Kingdom AESC Full time

    Purchase Specialist for Indirect CommoditiesWe are seeking a skilled Purchase Specialist to join our team at AESC, a global leader in the development and manufacturing of high-performance batteries for electric vehicles and energy storage systems.About the Role:Develop a market intelligence program to benchmark key industry indicators and market prices,...

  • Cruise Marketing Manager

    3 weeks ago

    Sunderland, United Kingdom Hays Travel Full time

    Hays Travel is seeking a dynamic and driven Cruise Marketing Manager to join our passionate marketing team. This is an exceptional opportunity for a marketing professional with over three years of experience in the travel industry, particularly within the cruise sector. As the main point of contact for cruise marketing efforts across the business, you will...

  • Cruise Marketing Manager

    3 weeks ago

    Sunderland, United Kingdom Hays Travel Ltd Full time

    Hays Travel is seeking a dynamic and driven Cruise Marketing Manager to join our passionate marketing team. This is an exceptional opportunity for a marketing professional with over three years of experience in the travel industry, particularly within the cruise sector.As the main point of contact for cruise marketing efforts across the business, you will...

  • Performance Specialist

    4 days ago

    Sunderland, Sunderland, United Kingdom AESC Full time

    Purchase Specialist for Indirect CommoditiesWe are seeking a skilled Purchase Specialist to join our team in the EU Indirect Purchasing department. As a key member of our team, you will be responsible for developing and implementing a market intelligence program to ensure accurate price forecasting and risk mitigation.Key Responsibilities:Develop a market...

  • Performance Specialist

    4 days ago

    Sunderland, Sunderland, United Kingdom AESC Full time

    Purchase Specialist for Indirect CommoditiesWe are seeking a skilled Purchase Specialist to join our team in the EU Indirect Purchasing department. As a key member of our team, you will be responsible for developing and implementing a market intelligence program to ensure accurate price forecasting and risk mitigation.Key Responsibilities:Develop a market...

  • Long Haul Marketing Manager

    3 weeks ago

    Sunderland, United Kingdom Hays Travel Ltd Full time

    Hays Travel is seeking a highly motivated and experienced Marketing Manager to join our passionate marketing team.This is a unique opportunity for a marketing professional with over three years of experience, ideally within the travel industry, to take a leading role in driving the growth of our long haul business. As the Long Haul Marketing Manager, you...

  • Project Performance Specialist

    1 week ago

    Sunderland, Sunderland, United Kingdom AESC Full time

    About the RoleWe are seeking a highly skilled and experienced Procurement Expert to join our team at AESC. As a key member of our Direct Commodities team, you will be responsible for developing and implementing strategic procurement plans to drive business growth and improve operational efficiency.Key ResponsibilitiesDevelop and maintain strong relationships...

  • Project Performance Specialist

    1 week ago

    Sunderland, Sunderland, United Kingdom AESC Full time

    About the RoleWe are seeking a highly skilled and experienced Procurement Expert to join our team at AESC. As a key member of our Direct Commodities team, you will be responsible for developing and implementing strategic procurement plans to drive business growth and improve operational efficiency.Key ResponsibilitiesDevelop and maintain strong relationships...

  • Forex Marketing Campaign Manager

    3 weeks ago

    Sunderland, Sunderland, United Kingdom Hays Travel Ltd Full time

    About the RoleWe are seeking a highly skilled Forex Marketing Campaign Manager to join our team at Hays Travel Ltd. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing campaigns to promote our travel money services.Key ResponsibilitiesDevelop and execute comprehensive marketing strategies...

  • Forex Marketing Campaign Manager

    3 weeks ago

    Sunderland, Sunderland, United Kingdom Hays Travel Ltd Full time

    About the RoleWe are seeking a highly skilled Forex Marketing Campaign Manager to join our team at Hays Travel Ltd. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing campaigns to promote our travel money services.Key ResponsibilitiesDevelop and execute comprehensive marketing strategies...

  • Marketing Assistant

    3 months ago

    Sunderland, United Kingdom Gillespie Recruitment Ltd Full time

    **Are you an experienced Marketing Assistant within the Sunderland area, and are you currently looking for a new role? If so, this could be the role for you!** We are currently working with our client, a leading Digital Marketing and Web design agency, in their search for a Marketing Assistant! **Responsibilities**: - Collaborate with the team on new...