Performance Marketing Manager

8 months ago


Sunderland, United Kingdom Hays Travel Full time

Job description

Performance Marketing Manager

In this role you will be responsible for helping to define the strategy, daily management of PPC and paid social campaigns, and reporting to internal stakeholders. 

The role will suit someone who is looking for an exciting growth opportunity in a fast-paced environment and is looking to make an immediate impact 

You will be required to play a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency. To help allocate marketing budgets, identify growth opportunities, and improve campaign performance through iterative optimization. 

Our ideal candidate is someone who thinks about what the possibilities are across the marketing mix and can offer solutions to meet objectives, requirements, and challenges. Someone who can bring new ideas to the table and is passionate about the Hays Travel brand and its customers. The candidate will be truly immersed in the travel industry, have a passion for travel & understand its complexities. 

We are a collaborative team with a strong passion for the work that we deliver. 

Key Responsibilities  

To drive efficient traffic and sales growth by executing spend and campaigns across key digital performance channels including social, display, PPC & affiliates  Produce daily reporting of KPIs to identify issues and opportunities for growth  Communicate KPIs with key stakeholders  Keep pace with social, search engine and PPC industry trends and developments  Monitor and administer analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to company KPIs  Monitor and evaluate search results and search performance across the major search channels.  Developing and managing digital prospecting and remarketing campaigns  Managing budgets and campaigns across all digital channels to drive strong return on investment  Implementing A/B testing and conversion rate optimization  Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels  Identifying and testing new channels to continue to meet or exceed established critical metrics  Implementing marketing automation and lead generation strategies  Working closely with the management to share funnel conversion improvement ideas, feedback & present results  Staying updated with the latest performance marketing trends and technologies 

Competencies  

You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels  You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience  You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations  You are a highly goal-oriented individual and have excellent communication skills  You are open-minded, curious, and a strong problem solver 

General  

To undertake any other duties that may fall into the job criteria  To treat all employees, customers and suppliers with dignity and respect  To live and demonstrate Hays values and our special culture  To conform with all company policies and procedures including Health and Safety  This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved 

Our values  

Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times. 

Supportive  Motivational  Innovative  Loyal  Excellence 

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