Long Haul Marketing Manager

2 weeks ago

Sunderland, United Kingdom CV-Library Full time

Hays Travel is seeking a highly motivated and experienced Marketing Manager to join our passionate marketing team.

This is a unique opportunity for a marketing professional with over three years of experience, ideally within the travel industry, to take a leading role in driving the growth of our long haul business. As the Long Haul Marketing Manager, you will work closely with the Marketing Operations Manager and the wider marketing department and will be the primary point of contact for all long haul marketing initiatives, playing a key role in increasing our market share in this important sector.

We are looking for a candidate who not only has a comprehensive understanding of the marketing mix but also brings creativity and strategic thinking to the role. You will be deeply involved in shaping and executing marketing campaigns that resonate with our customers and elevate the Hays Travel brand in the long haul market. Joining our growing team at this exciting time offers a unique chance to make a significant impact within the company.

Key Responsibilities

Managing and implementing marketing campaigns focused on long haul destinations, measuring and reporting on results

Working closely with internal stakeholders and suppliers to create and manage campaigns within set budgets

Collaborative working with the marketing department’s specialised functions to gather expert inputs into the marketing plans

Briefing and overseeing the work of creative teams to deliver campaigns through to the execution stage

Writing, editing, and proofreading copy for promotional materials in long haul marketing campaigns

Delivering regular reports on campaign performance, including media effectiveness and commercial impact

Ensuring accuracy of marketing materials and providing sign off as required

Leveraging data and customer insights to inform new campaigns and optimise existing ones

Monitoring competitors to understand market opportunities and adapt strategies accordingly

Key Competencies

At least three years’ experience in coordinating and leading marketing campaigns, with a strong preference for experience within the travel industry

Strong understanding of the full marketing mix and ability to implement, manage, and report on campaign performance

Decisive and accurate with the ability to take a lead role in tasks

Results-driven with a desire to meet and exceed targets

Positive attitude in all aspects of work, reflecting our company values

Strong organisational and time management skills

Excellent written and verbal communication skills

High attention to detail and commitment to delivering quality work

Proactive with the ability to take initiative and drive projects forward

Strong desire for personal and professional development

Representing the company with a professional, helpful, knowledgeable, and proactive attitude

About Us

As the UK’s largest independent travel agency, Hays Travel specialises in providing good value, quality holidays, alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year.

Our values

Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

Supportive

Motivational

Innovative

Loyal

Excellent

What it’s like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work. We're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles

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