Digital Marketing Executive

2 weeks ago

Wetherby, United Kingdom Invigorate Recruitment Full time

**Digital Marketing Executive**

**Wetherby**

**£22k to £24k pa plus excellent benefits and bonus**

Invigorate Recruitment is working with its client in Wetherby to recruit a **Digital Marketing Executive** into the existing marketing team.

As the **Digital Marketing Executive,** you will me responsible for leading the execution of our UK paid search programmes & organic channels, focussing on a lowering 'cost per acquisition’ across both mediums. SEO & PPC are the businesses twomain marketing channels, and the role is to develop, improve, and test efficient methods of delivering exciting new campaigns. This is a data orientated role, including the reporting and analysis of leads.

**Duties & Responsibilities**:

- Execute the strategy for paid & organic channels.
- Contribute to the digital marketing activity across both channels, working towards set KPI targets.
- Conducting regular market research and staying abreast of competitor changes.
- Supplying management with reports on progress of the organic and paid channels, highlighting progress and future opportunities.
- Working within allocated budgets identifying ways to reduce paid media costs and provide advice to line manager.
- Support the line manager to achieve agreed department targets and outcomes
- Assist with SEO audits and execute recommendations to line manager
- Provide and update keyword opportunities to line manager
- Review and optimise content delivered by colleagues.
- To be involved in new projects / website 'development’ that can drive future and potential leads.
- Manage and manipulate large data sets.
- Analysing trends and making appropriate amendments and recommendations where required
- Undertake market research to identify methods that the team can adopt so they continue to improve and excel in to contribute to the growth of the team
- Have a blend of technical and marketing expertise to inspire the team to deliver an exceptional experience
- Support other departments and team members by sharing data that will contribute the to the overall success of the Company
- Any ad hoc duties as required by senior management

**Person Specification**:

- Ability to build rapport with others in a short period of time, finding common ground and being able to genuinely connect with people.
- Strong communication skills, ensuring everyone is communicated with thoroughly and efficiently throughout all processes.
- Positive mindset and upbeat attitude, bringing value to both clients and the sales team.
- A good attitude towards organisation and efficiency
- Knowledge within the property industry is also preferred.
- Ability to work in a fast-paced environment and analyse information and financial figures
- Enthusiastic, results-driven & passionate about digital marketing
- Strong ability to present ideas and optimisation opportunities to deliver fast and profitable results
- Highly analytical, data driven with strong reporting skills and intermediate level of experience using Microsoft Excel
- Organised, with a good eye to detail and a mind of an effective problem solver
- Proactive team player, able to work individually and as part of a team.

**Qualifications**

Essential:

- A minimum of 1 years’ digital marketing experience across SEO & PPC media
- Analytical thinker, who regularly enjoys working with data and numbers
- Experience of Excel to an 'intermediate’ level

Desirable:

- Any relevant experience working in marketing in the Property Industry
- Google AdWords and Google Analytics certified would be an advantage

**Working Hours**:

- Mon - Thurs: 08:00 - 17:00
- Friday: 09:00 - 17:00

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