Marketing Executive

7 months ago

Swansea, United Kingdom Tredz Full time

**At Tredz our vision is to be the UK’s #1 Trusted Performance Cycling Specialist and our purpose is to make buying and owning a bike as enjoyable as riding one.**

**The Job...**

At Tredz we're big bike believers, Big time. We're real bike people with a real online bike shop. Sharing our passion, our know-how, our stories. All to bring bikes to people who love riding as much as us. We're for minimum fuss, maximum enjoyment. Here to help riders, and their bikes, get out there.

Working within the Ecommerce team, you will help bring our passion to life by helping to support marketing campaigns, brand awareness, acquisition activities, paid social media as well as other marketing functions.

This is an excellent opportunity for a dynamic and vibrant Marketing Executive to play a pivotal role in the development of an excellent brand.

You will support the planning of our marketing initiatives from ideation to execution. The key measures of success will be driving brand awareness and consideration, social engagement and marketing campaign activations.

In this role, you will research and analyse market, customer, and competitor trends and insights to help support delivery and creation of innovative marketing campaigns and strategies, which will grow and change how people perceive our brand, ensuring our brand remains recognisable, relevant, and striking to customers and prospects.

This is an excellent opportunity to join a fast-growing Ecommerce business and a chance to really make your mark and be instrumental in our growth and grow your Ecommerce multi-channel skills.

This role requires flexibility and the ability to adapt to change and convey a positive attitude to your colleagues and champion the Tredz Values.

Key Responsibilities
- Develop and implement multi-channel acquisition campaigns to attract new customers and drive lead generation.
- Collaborate with cross-functional teams to align campaigns with product launches, seasonal trends, and company milestones as well as overall business objectives.
- Utilize data analytics and metrics to evaluate campaign performance, adjusting strategies to optimize results.
- Stay updated on industry trends and emerging channels for effective customer acquisition.
- Action a comprehensive annual marketing calendar outlining key campaigns and promotions.
- Conduct regular reviews and adjustments to the marketing calendar based on performance metrics and market dynamics.
- Coordinate with creative teams to ensure timely production of marketing assets and collateral for planned campaigns.
- Plan, execute, and optimize paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn & TikTok.
- Collaborate with the creative team to develop engaging ad creatives that resonate with the target audience.
- Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of paid social campaigns.
- Stay abreast of industry changes and platform updates to incorporate new features and opportunities.
- Develop and execute strategies to enhance brand awareness through various media channels.
- Collaborate with media partners to secure coverage and placements in relevant outlets.
- Monitor brand sentiment and engage in reputation management, addressing any issues promptly.
- Implement brand consistency across all marketing materials, ensuring alignment with brand guidelines.
- Measure and report on the impact of brand awareness initiatives, making data-driven adjustments for continuous improvement.

Key Skills/Experience
- Previous experience working in an Ecommerce Marketing team as a Marketing executive
- Strong business acumen and a good level of commercial awareness
- Good attention to detail
- Creative design experience
- Experience with an understanding of market research
- Data-driven thinking with strong analytical skills
- Experience managing 3rd party agencies and partnerships
- Strong organisation skills with the ability to multi-task and work independently
- Ability to work collaboratively with a range of internal stakeholders and external agencies
- Good team player with experience of working in a dynamic team environment
- Excellent communication skills, both written and verbal.
- Act quickly and decisively using good judgment in marketing decisions and performing actions.
- The foresight to put yourself in the shoes of the customer.
- Enthusiastic about Cycling an advantage
- Experience using Cheetah Digital or similar messaging platform would be an advantage

Education/Experience
- Education: Bachelor's (preferred)
- Experience: Digital marketing: 1 year (preferred)
- Experience: Marketing: 1 year (preferred)

Work Location: Hybrid remote in Swansea

**Benefits**:

- Bereavement leave
- Company pension
- Cycle to work scheme
- Employee discount
- Enhanced maternity leave
- Enhanced paternity leave
- Life insurance
- On-site parking
- Referral programme
- Sick pay
- Wellness programme

**Job Types**: Full-time, Permanent

**Ben

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