Digital Marketing Officer
3 weeks ago
Are you a web editor with excellent attention to detail and stakeholder management skills, and the ability to tailor web copy for different audiences?
Can you help Imperial to provide highly accurate information for prospective students on the College’s Study website, which draws approximately 2.5m unique visits each year?
In the Digital Marketing team at Imperial, we produce and maintain engaging, marketing-focused web content that brings to life the world class education and non-academic experience that our students enjoy.
We are looking to recruit two Digital Marketing Officers to join our team and help manage and update our Study website, which includes producing content in line with web principles and using web analytics to drive change.
You’ll work with academic departments and other student-facing services to create, develop, and improve online course information and ensure its compliance with guidelines from external bodies.
With a passion for digital marketing, you’ll also keep up with the latest trends and recommend ways to improve our web presence to achieve our student recruitment goals.
**Duties and responsibilities**:
- You will work with the team to develop highly accurate course information across the course pages on the Study website, including working with relevant departments to ensure its accuracy.
- You’ll act as a personable and professional point of contact for College staff, prospective students and external organisations for any queries and feedback relating to the Study webpages.
- You will develop video and digital content to enhance course information provision, working with colleagues across the College as required.
- You’ll also be helping to conduct data analysis and benchmarking in order to improve the website for users.
**Essential requirements**:
What we’re looking for:
- A degree, or equivalent experience in a similar or related role(s)
- Experience of working on websites, including editing information using a content management system
- Knowledge of writing for the web principles, web accessibility standards, and marketing principles and best practice, including the marketing funnel and the role of an organisation’s website in this process
- Outstanding attention to detail
- Excellent interpersonal and communication skills, with ability to build relationships with colleagues of all levels and internal and external partners
You don't necessarily need to have worked in Higher Education before, but you do need a passion for it. Previous experience of working in a fast-paced marketing role and an ability to pick up new tools quickly are also essential.
**Further information**:
Full details of this role can be found in the Job Description.
This is full time and open-ended role, and you will be based in the South Kensington campus.
Our usual policy is to appoint at the bottom of the salary scale, or near the bottom taking into account relevant skills and experience.
**Documents**:
- JD - Digital Marketing Officer.pdf
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