Website & Digital Marketing Analyst
3 days ago
My client is a long established, global leading B2B and B2C organization with strong financial performance and ongoing growth.
This is an exciting opportunity to join the Search team in a permanent **Digital Marketing Data & Insights Executive** position providing optimisation and dashboard reports of key insights for global marketing teams.
You will analyse regional website & microsite traffic, and search techniques working with the SEO and CRO team, supporting regional marketing teams (Global stakeholders).
This position would suit a graduate seeking career development in a digital marketing analytics role offering remote working.
**Salary**: £35,000 - £40,000 pa + benefits package - open to discuss dependent on level of previous experience & skills
**Basis**: Permanent position
**Remote working**: Remote - Only very occasional days for key meets at the office in South-East - open to discuss.
**The successful Digital Marketing Data & Insights Executive will carry out tasks including**:
- Providing actionable insights on global websites and digital marketing performance.
- Strong experience analysing website and landing pages using Google Analytics (GA4 ideally) is essential.
- Working in a small team of three alongside the SEO, PPC, Digital Content, UX, and CRO teams. Knowledge of these digital marketing activities preferred.
- Providing monthly analytics dashboards working with large data sets and dashboard visualisation tools.
- Analysing data on the performance of websites, landing pages, paid search, enquiries, and conversions providing insights and recommendations (with support from another Digital Marketing Data Exec and your manager).
- Use business intelligence tools to warehouse and visualise data.
- Identify and evaluating highest performing content on landing pages and report insights working closely with the digital content team.
- Work with local marketing teams in different regions providing insights on their regions’ website and digital marketing performance.
**Desired skills & experience**:
- Demonstrable experience analysing websites and landing pages using Google analytics (GA4 ideally).
- Ideally knowledge or an understanding of website performance, PPC, SEO, Social, Digital Content, Search and how they all holistically come together.
- Demonstrable experience using business intelligence and visualisation tools. This could include Google Data Studio, Tableau, Qlik or similar tools.
- Strong Excel skills and experience of working with large data sets and relational databases.
- Knowledge of digital marketing APIs and plug-ins would be an advantage.
- Experience with SQL when working with data preferred but not essential.
- Confident communicator, fluent English verbal and written.
- Confident presenter with ability to simplify insights and make recommendations working with global marketing teams.
- Self-motivated, able to work proactively working from home.
- Thrives in an environment where ideas and recommendations are encouraged.
**Why should you join this amazing organization**
- Long established global leading, multi-billion turnover organization with excellent reputation and financial performance.
- Opportunity for long-term career progression.
- Remote working - occasional key meets open to discuss, regular social meetups if you wish to join.
- Opportunity to work with large website estate and teams globally, continually learning from others and working with different cultures.
- Innovation and new ideas are encouraged
- Work in a digital marketing innovation hub and wider digital marketing team with lots of support and sharing of best practices.
- Armstrong Lloyd is a marketing specialist recruitment services provider. We offer a personal service that will give you the best possible outcome in the recruitment process._
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