Digital Marketing Strategist

3 days ago


East Midlands, United Kingdom infopark Full time
Job Title: Digital Marketing Analyst

We are seeking an experienced Digital Marketing Analyst to drive B2B marketing and inbound lead generation for our technology brands.

About the Role
  • Develop effective brand messaging for international audiences through research and content creation, including websites, blogs, newsletters, and guest blogs.
  • Manage social media channels for seamless communication and engage with target audiences.
  • Implement SEO, SEM strategies, and tools with a strong background in data analytics to drive business growth.
  • Conceptualize and execute social media marketing initiatives, video campaigns, and email marketing campaigns to reach our target audience.
  • Analyze and manage data-driven marketing initiatives to measure campaign success.
Requirements
  • 2-4 years of experience in digital marketing with a strong understanding of marketing principles and practices.
  • Strong writing skills and data analysis capabilities to create engaging content and analyze campaign results.
  • Familiarity with HubSpot and knowledge of web and mobile applications is beneficial for this role.
Key Performance Indicators:
  • Inbound lead generation and conversion rates.
  • Social media engagement and follower growth.
  • SEO/SEM performance and return on investment (ROI).
Estimated Salary Range: $65,000 - $85,000 per annum

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