Data analyst

4 days ago

England, United Kingdom The Digital Recruitment Company Full time

Mobile App Data Analyst Job Type : Permanent
Salary: DOE + bonus and package
Location: Reading + WFH 3/4 days a week
Move your career forward and embark on a career within this high-profile brand. DRC are working with a highly successful retail business who are expanding their Digital marketing team and you will have the opportunity to be a part of this inspiring and talented new team whilst working in a brand-new role.

As a Digital analyst for mobile app, you will play a key role to develop their analytics capabilities in this new area of the digital business. You will be guiding Digital and DigiTech teams to implement the measurement framework of their new mobile app, and understand future customer pain-points to identify the biggest opportunities. This analyst will transform digital data into meaningful reports and deep dive investigations.

Reporting to the Digital Analytics Manager, with experience working on mobile app tagging and measurement, in order to deliver insights on performances. Collaborate with their product owners to identify major business opportunities and challenges, by analysing online user behaviours, customer journeys, and sales data.
Creation and maintenance of reports and dashboards using app analytics data and data visualisation tools, with the ambition to automate all reporting across the business, whilst monitoring the core KPIs vs. targets.
Ensure their teams are always receiving the most relevant data and insights to inform stakeholders and support the business decision-making.
Liaise with appointed external agencies who are supporting digital analytics

Excellent planning and organisation skills, ability to multi-task, plan and prioritise workflow.
~ Great knowledge of mobile & web analytics tools (Firebase, Google Analytics 4, GCP, ContentSquare…) and data visualisation platforms (SQL, Looker Studio, Tableau, Alteryx…)


Hybrid working
# Bonus structure and strong package
# First-class on-going training and development
# The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

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