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Marketing Communications and Outreach Officer

3 months ago

Barking, United Kingdom Waltham international College Full time

The post holder will be able to coordinate and deliver the key marketing and external

communications for the college and prepare community-focused content across all social

media channels, including Facebook, Instagram, and Linkedin. They will co-design all

campaigns including content creation, promoting WIC’s Public Profile and community

engagement. The role includes extensive outreach opportunities with sector networks,

community groups, local schools and colleges.

Roles & Responsibilities

Ø Design and manage the marketing plan, highlighting key campaigns and events

Ø Manage all social media, publicity and videos, including direct external communication

Ø Contribute strategically, working collaboratively with colleagues with internal

communication, design and editorials

Ø Produce original and innovative higher education content, keeping the tone of voice in

mind and upholding WIC’s mission, vision and values

Ø Regular and ad-hoc publishing of content for all relevant social media channels

Ø Ensure marketing and communication messages are accurate and relevant

Ø Liaise with partner organisations on approval of content/branding where necessary

Ø Monitor and respond to comments, messages and queries received over social media

Ø Identification of opportunities to participate in education-related trends and incentives

Ø Liaise with external education and outreach organisations representing WIC’s provision

Ø Develop and execute relevant outreach activities with schools and colleges to highlight

WIC and wider HE opportunities

Ø Highlight social media trends and developments

Ø Conduct regular audits of all social media accounts

Ø Monitor, evaluate and report on all social media and outreach campaigns using various

metrics and analytics

Ø Support academic, admissions and registry colleagues during key student events across

the year

Reports to Academic Registrar/Student Services Manager

Hours 40 hours per week (1.0 FTE)

Salary band £30,000 - £35,000

Location Office based -Barking, IG11 7NR, UK with occasional travel to other campuses as defined by business needs

This is not a complete statement of this post’s duties and responsibilities. The post holder may be required to carry out other duties in keeping with the nature of the post and college activity.

Key Working Relationships

The post holder will have key working relationships with:
1. Academic Registrar

2. Student Services Manager

3. Admissions Manager

4. Academic Manager

5. Human Resources Manager/Officer

6. Operations and Finance Director

7. Public Information Panel

Additional Information

The post holder will be expected to know or be mindful of:

- Competition and Markets Authority guidance for HE providers
- The Prevent Duty.
- The Equality Act 2010.
- Relevant regulatory, professional and statutory bodies

Person Specification

Essential - The post holder must have:
Ø Bachelor degree or equivalent in a relevant discipline

Ø Experience in outreach activities - schools or community groups (1-2 Years)

Ø Experience in Marketing and Corporate Social Media communications (1-2 Years)

Ø Commitment to diversity, equality, inclusivity and safeguarding

Skills and Experience - the post holder should be able to demonstrate:
Ø Active interest in current developments in education and the student experience,

particularly higher education

Ø Excellent interpersonal skills and ability to develop strong working relationships with

people at all levels

Ø A passion for promotion and outreach activities with young people

Ø A passion for social media and its positive contribution to communications

Ø Creative thinking

Ø Excellent written and verbal communication skills and ability to confidently

communicate with a variety of stakeholders, including editing and proofreading

Ø High standards of best practice of Accessibility of communications

Ø High standards of IT skills, with knowledge of MS Office, and ability to quickly learn new IT packages

Ø Ability to work on own initiative, to meet deadlines and manage competing priorities

Ø Excellent organisational skills

Ø A positive, proactive, professional approach and ability to mentor others where appropriate.

Pay: £30,000.00-£35,000.00 per year

**Benefits**:

- Casual dress
- Company pension
- On-site parking

Schedule:

- 8 hour shift
- Monday to Friday
- Weekend availability

Ability to commute/relocate:

- Barking: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 2 years (preferred)

Work authorisation:

- United Kingdom (required)

Work Location: In person

Application deadline: 10/05/2024
Reference ID: MCOLON11/23