Marketing and Communications Coordinator

7 months ago


Barking, United Kingdom Waltham international College Full time

**Purpose**

The post holder will be able to coordinate and deliver the key marketing and external communications for the college and have community-focused content across all social media channels, including Facebook, Instagram, and Linkedin. They will co-design all campaigns including content creation, promoting WIC’s Public Profile and community engagement.

**Roles & Responsibilities**

Ø Design and manage the marketing plan, highlighting key campaigns and events

Ø Manage all social media, publicity and videos, including direct external communication

Ø Contribute strategically, working collaboratively with colleagues with internal communication, design and editorials

Ø Produce original and innovative higher education content, keeping the tone of voice in mind and upholding WIC’s mission, vision and values

Ø Regular and ad-hoc publishing of content for all relevant social media channels,

Ø Ensure marketing and communication messages are accurate and relevant

Ø Liaise with external education organisations representing WIC’s provision

Ø Liaise with partner organisations on approval of content/branding where necessary

Ø Monitor and respond to comments, messages and queries received over social media

Ø Identification of opportunities to participate in education-related trends and incentives

Ø Highlight social media trends and developments

Ø Conduct regular audits of all social media accounts

Ø Monitor, evaluate and report on all social media campaigns using various metrics and analytics

Ø Support the registry colleagues during key student events across the academic year
- This is not a complete statement of this post’s duties and responsibilities. The post holder may be required to carry out other duties in keeping with the nature of the post and college activity._

**Key Working Relationships**

**The post holder will have key working relationships with**:
1. Academic Registrar

2. Student Services Manager

3. Academic Manager

4. Human Resources Manager/Officer

5. Operations and Finance Director

6. Public Information Panel

**Additional Information**

The post holder will be expected to know or be mindful of:

- Competition and Markets Authority guidance for HE providers
- The Prevent Duty.
- The Equality Act 2010.
- Relevant regulatory, professional and statutory bodies

**Person Specification**

**Essential - The post holder must have**:
Ø BA degree or equivalent in a relevant discipline

Ø Experience in Marketing and Corporate Social Media communications (1-2 Years)

Ø Commitment to diversity, equality, inclusivity and safeguarding

**Skills and Experience - the post holder should be able to demonstrate**:
Ø Active interest in current developments in higher education and the student experience

Ø Excellent interpersonal skills and ability to develop strong working relationships with people at all levels

Ø Excellent written and verbal communication skills and ability to confidently communicate with a variety of stakeholders, including editing and proofreading

Ø Creative thinking

Ø A passion for social media and its positive contribution to communications

Ø High standard of IT skills, with knowledge of MS Office, and ability to quickly learn new IT packages

Ø Ability to work on own initiative, to meet deadlines and manage competing priorities

Ø A Positive, proactive, professional approach and ability to mentor others where appropriate

Ø accessibility best practice

Ø Excellent organisational skills

**Salary**: £25,000.00-£30,000.00 per year

**Benefits**:

- Casual dress
- Company pension

Schedule:

- 8 hour shift
- Monday to Friday
- Weekend availability

Ability to commute/relocate:

- Barking: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 1 year (preferred)

Work authorisation:

- United Kingdom (required)

Work Location: In person



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