Head of Ecommerce

7 months ago


Crewe, United Kingdom Knetic Full time

We are an online retailer with four direct-to-consumer brands in the automotive space - Van Demon, NOMAD, Travall and Car Mat Co - and annual revenues of c.£20M.

Our brands reach customers throughout the UK, Europe and USA through a variety of sales channels but we really want to supercharge growth for our own dedicated websites and are looking for an enthusiastic, innovative & engaged leader that can help us achieve this goal.

**The role**:
As Head of eCommerce you will establish and lead the eCommerce and Digital Marketing teams, tasked with taking our existing brand websites and turning them into the leading sales channels for the business.

Reporting to the CEO, you'll be part of the leadership team, and will be involved in developing and implementing an eCommerce strategy.

**Key responsibilities**:

- Ownership of our eCommerce and Digital Marketing functions, with full P&L responsibility for our Shopify stores
- Developing and implementing an eCommerce strategy in-line with business goals
- Building and leading a high-performing team across multiple disciplines
- Maintaining and optimising our Shopify stores
- Working with the Trading Team to improve conversion rates
- Establishing campaigns to retain customers an drive repeat business
- Monitoring KPIs alongside market and competitor performance to spot opportunities for growth
- Reporting on performance to the leadership team and the wider business
- Continuously striving to improve both personal & team performance

**What we're looking for**:

- At least 5 years of direct-to-consumer eCommerce experience
- Previous experience in a leadership role within eCommerce/Digital Marketing
- Passion for all things automotive
- Excellent technical & commercial understanding
- Strategic thinker, capable of developing and revising plans to hit goals
- Agile and dynamic, comfortable working at pace
- A strong collaborator, who works well with other stakeholders
- A keen attitude to learning and self-development is important
- Excellent communication and organisational skills
- Problem investigation and solving skills

Pay: £70,000.00-£75,000.00 per year

**Benefits**:

- Company events
- Company pension
- Work from home

**Experience**:

- E-commerce: 5 years (required)
- Digital marketing: 5 years (required)

Work Location: Hybrid remote in Crewe, CW1 6HX



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