Head of Market Insight and Data

3 weeks ago

South Kensington, United Kingdom Imperial College London Full time

Come and join one of the world’s leading universities to lead our Market Insight and Data team in Marketing, Recruitment and Admissions.

We’re seeking an exceptional leader who will champion our strategic priorities of applicant experience, diversification and digital enablement; crucial in accelerating Imperial’s ambition to increasing its global impact and reputation.

This critical and trusted role will bring together the Admissions systems and data team, and the Market Insight and Data team to deliver the required insight, approach, framework and datasets, enabling evidence-based strategic decision making.

Working in partnership with multiple stakeholders to identify business need and strategic challenges, you will lead the development and delivery of analysis, insight and recommendations into areas such as: fees, scholarships and bursaries, competitors and market position, entry requirements, admissions trends, applicant experience and behaviour, brand perception and portfolio development. As the ‘go to’ team for pre-enrolment insight and systems expertise, you will look for opportunities to disseminate findings across the College to ensure insight is at the heart of decision making.

With an expert knowledge of admissions systems, data structures and dependencies, integrations, data flows and business rules/processes, your service-orientated data manipulation and analysis will support data quality assurance and alignment, whilst highlighting opportunities that deliver efficiencies within the admissions process.

**Duties and responsibilities**:
You will work closely with the Deputy Director of MRA (Admissions and Data) and take the lead on the following:

- Work closely with senior stakeholders to establish an evidence-based approach to the College’s Marketing, Recruitment and Admissions strategy and portfolio of courses.
- Collaborate with Faculty Marketing Managers/Education teams across the College to position Imperial’s courses competitively, interpreting detailed competitor benchmarking and insight and portfolio analysis.
- Develop datasets, definitions and frameworks (using internal and external data and marketing analytics tools) to effectively track success and insight into pre-enrolment funnel and MRA initiatives. Establish enhanced metrics and KPIs to ensure all campaign and admissions activity can be effectively evaluated, and new opportunities/interventions proactively identified.
- Keep abreast of sector trends, information sources (internal and external), innovative research methodologies and strategic opportunities.
- Have responsibility for the oversight of Imperial’s student record system interface with UCAS, and have an expert understanding of the admissions business rules, key dates and processes to support and evaluate the effective and efficient delivery of the admissions cycle. Responsible for bulk business system activities.
- Work with the Head of Admissions with the planning and technical delivery of the College’s undergraduate confirmation process.
- Ensure active involvement in any on-going system enhancements (and mitigating against issues), working closely with the ICT Student Life Cycle team, including Imperial 360, our new College-wide CRM.
- Line-manage the Market Insight and Data Manager and the Admissions Manager (Systems and Data).

**Essential requirements**:

- Evidence of working in a market research or systems data leadership role in an organisation of comparable complexity.
- Highly numerate and analytical. Experience of interrogating and analysing large datasets to deliver recommendations and actionable insight.
- Experience of using both quantitative and qualitative research methodology approaches to design and deliver insightful market research and insight projects.
- Demonstrable experience in communicating data in engaging and compelling formats and presenting outcomes in a clear and concise manner.
- Substantial experience of working in partnership with senior stakeholders in a complex environment to understand their priorities and challenges and to anticipate and respond to business need.
- Knowledge, understanding and curiosity of the higher education landscape, policies, practices, and key data sets, specifically in Admissions.

**Further information**:
The post is offered on a full-time, open-ended contract.

Hybrid working may be considered for this role and the post-holder may be expected to work 60% or more of their time onsite, with 40% the minimum time spent onsite. The opportunity for hybrid working will be discussed at interview.

**Documents**:

- Head of Market Insight and Data JD.pdf

  • Head of Insights

    4 weeks ago

    South West England, United Kingdom Sanderson Full time

    **Head of Insights / Head of Data & Insights** In a world where we need to understand customer behaviours and stay one step ahead of the curve, this role is pivotal to the overall digital and data function. Playing a leading role in how we convey and deliver data led stories across the whole business**.** Our Data & Insights is part of the of organisations...

  • Head of People Data and Insight

    4 weeks ago

    South West England, United Kingdom Sanderson Full time

    **Head of People Data and Insight** **£900- £1100 per day** This role will need to be via Umbrella company so all employer, employee tax & NI, levy and charges will need to come out of the rate. **Mostly remote with some working in the Bristol office.** Leading business is going through a significant period of transformation and is looking to recruit a...

  • Data and Technology Coordinator

    4 weeks ago

    South Kensington, United Kingdom Imperial College London Full time

    If you are tech-savvy, have experience of collecting, analysing and reporting on data, have a can-do attitude with a passion for innovative developments, and are looking for an opportunity to make a difference using data and technology, then we have an exciting new opportunity for you! Based in the Careers and Student Life department at Imperial College...

  • Senior Marketing Officer

    4 weeks ago

    South Kensington, United Kingdom Imperial College London Full time

    Become a part of Imperial College London’s growing Marketing team within the Marketing, Recruitment and Admissions Division. Imperial is a world top 10 university in the heart of London’s ‘Albertopolis’, which is home to many of London's world-class museums, cultural institutes and scientific organisations. It is a place where a community, united...

  • Head of Academic Programmes

    4 weeks ago

    South Kensington, United Kingdom Victoria and Albert Museum Full time

    The Head of Academic Programmes provides academic leadership for teaching and learning, research, and management of the resources of the V&A/RCA History of Design Programme and staff, as well as emerging partnerships with V&A East academic partners. They will work in close collaboration with the respective Heads of Programme at our partner universities,...

  • Head of Marketing

    4 weeks ago

    South East, United Kingdom Candover Green Limited Full time

    Head of MarketingSouth East - Please note this role is based onsite not remote workingSite based and working with the functional Director to develop and implement the marketing strategy for the commercial development of my client’s trade waste business. This customer/client facing role will work closely with the Logistics and Sales teams to analyse market...

  • Head Of Marketing

    2 weeks ago

    Doncaster, South Yorkshire, United Kingdom Elevation Recruitment Group Full time

    Elevation are working with a growing manufacturing organisation in South Yorkshire that seek a Head of Marketing & Product (Office Based with International Travel required at times). As Head of Marketing & Product you will be responsible for defining and delivering the strategy, whilst leading and inspiring a small but growing team. This will also include;...

  • Strategic Insights Executive

    3 weeks ago

    South London, United Kingdom Cantello Tayler Recruitment Full time

    Strategic Insights ExecutiveCantello Tayler Recruitment are currently recruiting for a Strategic Insights Executive to join our client based in South London on a 12 month temporary basis.The successful Strategic Insights Executive will:Maintain weekly, monthly, and quarterly reports across all categoriesInitiate enhancements through consolidation,...

  • Head of Finance Data

    3 days ago

    East Ham South, United Kingdom Marc Daniels Full time

    A blue-chip, market leading group are looking for a Head of Finance Data & Reporting to take strategic ownership of data across the Group. The Head of Finance Data & Reporting will take accountability for leading and planning opportunities within data and reporting.Benefits:£6,500 car allowance25% bonusGenerous company pension contributionsPrivate...

  • Head of Marketing

    4 weeks ago

    Doncaster, South Yorkshire, United Kingdom Elevation Recruitment Group Full time

    Elevation are working with a growing manufacturing organisation in South Yorkshire that seek a Head of Marketing & Product (Office Based with International Travel required at times). As Head of Marketing & Product you will be responsible for defining and delivering the strategy, whilst leading and inspiring a small but growing team. This will also...

  • Head of Data

    6 days ago

    East Ham South, United Kingdom Understanding Recruitment Full time

    Head of Data and BIAn exciting opportunity has become available to join one of the UK's leading charities as a Head of Data and BI.As the Head of Data and BI, you will be leading the Data and BI activity across the organisation; developing, delivering and leveraging their two CRM Systems and their associated Data Warehouse. You will also be developing team...

  • Head of Revenue and Forecasting Insights

    4 weeks ago

    South East London, United Kingdom GBRTT Full time

    **Job Ref**:THE1260 **Branch**:Hybrid Working **Location**:Hybrid Working, London (South East) **Salary/Benefits**:£82,995 to £93,370 **Contract type**:Fixed Term **Hours**:Full Time **Hours per week**:35 **Posted date**:23/05/2023 **Closing date**:22/06/2023 **About the Team** The GBRTT Passenger Revenue team brings together a diverse group of...

  • Lead Data Scientist

    5 days ago

    Kensington, Merseyside, United Kingdom First Achieve Full time

    Job Description Lead Data Scientist, £120k - £150k base, Hybrid 3 days a week in the office, Chelsea Are you a data scientist who wants intellectual challenges? Do you find joy in unravelling the mysteries hidden within datasets and can generate value from them? If so, we have an opportunity for a UK-based data set that is very unique. Imagine yourself...

  • Head of Business Development

    5 days ago

    South West London, United Kingdom CSR Group Full time

    Head of Business Development - (Hybrid) South West London, UK £Competitve Salary + benefits Are you an accomplished leader with significant experience in cereal and bakery business development? Our client is currently seeking a Head of Business Development to spearhead their growth initiatives and drive success in the dynamic cereal and bakery sector,...

  • Head of Business Development

    5 days ago

    South West London, United Kingdom CSR Group Full time

    Head of Business Development - (Hybrid)South West London, UK£Competitve Salary + benefitsAre you an accomplished leader with significant experience in cereal and bakery business development?Our client is currently seeking a Head of Business Development to spearhead their growth initiatives and drive success in the dynamic cereal and bakery sector, with a...

  • Head of Sales

    3 weeks ago

    South Ruislip, Greater London, United Kingdom Change Hospitality Full time

    Head of Sales & Marketing Southwest London 50k My client, an elegantly unique and well known venue in the heart of London is looking for a Head ofSales & Marketing to join their faced paced and friendly team. As Head ofSales & Marketing you will come from an event background and be used to managing and motivating a sales team. You will be selling and...

  • Head of Sales

    3 weeks ago

    South Ruislip, Greater London, United Kingdom Change Hospitality Full time

    Head of Sales & Marketing Southwest London 50k My client, an elegantly unique and well known venue in the heart of London is looking for a Head ofSales & Marketing to join their faced paced and friendly team. As Head ofSales & Marketing you will come from an event background and be used to managing and motivating a sales team. You will be selling and...

  • Sustainability and Travel Coordinator

    1 month ago

    South Kensington, United Kingdom Victoria and Albert Museum Full time

    The Sustainability and Travel Coordinator is responsible for developing and implementing Travel Plans for each museum site, and in particular V&A East and Storehouse due to open in spring 2025, as part of the BREEAM assessment and LLDC planning requirement. The Travel Plan will include a package of measures designed to encourage active and sustainable...

  • Product Operations Lead

    4 weeks ago

    South Kensington, United Kingdom Imperial College London Full time

    Are you passionate about product management? Would you like to be part an integral part of shaping how Imperial College London’s IT department transforms to being product-led? The role is a key part of the IT department’s Products team, with responsibility for leading an empowered Product Operations team. This team works proactively to support product...

  • Head of Business Development

    18 hours ago

    South West London, United Kingdom CSR Group Full time

    Head of Business Development - (Hybrid) South West London, UK £Competitve Salary + benefits Are you an accomplished leader with significant experience in cereal and bakery business development? Our client is currently seeking a Head of Business Development to spearhead their growth initiatives and drive success in the dynamic cereal and bakery sector,...