Marketing Channel Planner

3 weeks ago


London, United Kingdom Profile Creative Full time

Working for a global leader in the commercial and residential real estate space; this exciting and unique in-house role is a fantastic opportunity to be responsible for the lifecycle of a variety of omni-channel marketing campaigns & channels - ensuring both long and short-term strategy. From launch impact through to campaign longevity.

Listening to the business andthe Market to deliver Marketing Channel and Channel Mix recommendations.

The Role
- Work with internal stakeholders to confirm proposals, understand business objectives, proposed campaign investment, qualify goals and plan strategy.
- Advise and agree on on-target audience and messaging.
- Undertake detailed ongoing analysis of marketing campaigns to ensure targets are met.
- Planning, briefing, reviewing and approving assets.
- Establish success criteria and KPIs and continuously monitor and provide insight and learnings.
- Work in tandem with multiple internal teams and channel heads, including Campaign managers for delivery.

The Person
- Ideally at least 3 years in a relevant Marketing Planning / Account Management role (in-house or agency).
- Previous experience managing end-to-end marketing campaigns utilising the full marketing mix.
- Data literate and confident to report on campaign results.
- Confident communicator and strong presentation skills.
- Ability to prioritise and multi-task while managing projects.
- Strong sense of creativity and an eye for design and detail



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