Research Manager

3 weeks ago

London, United Kingdom Channel 4 Full time


The position sits within the Audience Research and Insight team, part of the wider Consumer Insight team and reports to the Senior Audience Planner.
The role primarily provides support to the whole of the Channel 4 Marketing & Brand team by creative use of viewing data and other research sources to help inform both the creative and media strategy behind every programme & brand campaign.

The role also provides supports to a number of other key parts of the business, including Channel Management, Corporate & Public Affairs, Product, Press, 4Creative & Commissioning & Scheduling.

KEY RESPONSIBILITIES Manage/be the points person for all day-to-day marketing requests Drive the use of fact-based research and insight derived from it into the decision making of Marketing specifically and the wider company Combine viewer analytics with quantitative & qualitative research to bring an audience perspective to business priorities and KPIs Lead on a variety of key marketing/brand projects, including but not limited to Campaign tracking and evaluations for all hero campaigns and oversee the non-hero tracking Ad-hoc deep-dive quantitative studies (and qualitative research where necessary) to help inform creative briefs and media strategy for both new and returning series (i.e hooks and barriers research) Strategic research for the marketing department (e.g. viewing drivers, calls to action/language research etc) Brand tracking for Hollyoaks (run/debriefed every 6 months) The primary research lead on Channel 4 Streaming and digital research/tracking including longitudinal trend studies (Streaming Market Tracker, digital trend reports) with support from Research Exec Manage all Public impact studies, to gauge the value/ impact of C4’s key PSB programming across the year with help from Research Exec Co-manage the delivery of the audience data and response for Channel 4’s annual report – including meeting all auditing requirements  Lead on Film4 channel performance; provide regular and detailed performance reports to key stakeholders in the Film4 Channel Management team and update share forecasts on a monthly basis Line manage Research Executive
ESSENTIAL EXPERIENCE & SKILLS Strong experience of using BARB/audience viewing data Ideally experienced with using Techedge (including their ‘As Viewed’ module) Proficient in quantitative and qualitative research Experience of working in a broadcasting research or marketing/communications research Proven ability to identify insights and provide recommendations/actionable findings from quantitative research or ratings analysis Ability to translate a range of information into a strong narrative for the business Has an active knowledge and interest in the changing viewing landscape Clear knowledge and understanding of TV / video content – Channel 4’s own, as well as its competitors. A strong literacy with TV programming concepts and conventions, and a creative sensibility Great written and verbal skills Strong understanding of viewing behaviours and viewing drivers across all platforms Experience of presenting projects to senior stakeholders including executives Proven experience of working proactively and with a forward view Proven ability to manage conflicting priorities and a high volume of projects Proven experience of being a strong team player who enjoys working collaboratively, sharing information and data Highly organised Understands the importance of keeping colleagues and stakeholders well informed Knowledge of other research tools/resources such as TGI/Touchpoints and/or YouGov Profiles/Tableau is also desirable Hybrid Working:

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week. 
Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days.
Employees then have the flexibility to decide where they spend the rest of the working week. 
All our offices are open five days a week.

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