Digital Associate

3 months ago

Slough, United Kingdom Mattel Full time

**CREATIVITY IS OUR SUPERPOWER**. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

We are the engine room for Mattel’s data driven marketing strategy and digital media. The team drives digital media execution excellence at an EMEA level, setting the rules of play, forging best practices and supporting the business in our global marketing transformation ambitions. We are here to constantly raise and set the standards of what great looks like, supporting all our markets to deliver a plan which puts digital first and helps us meet our ambitious growth targets.

The Opportunity

Digital Associate - CRM & Programmatic operations

Slough, United Kingdom / Hybrid

Reporting to Senior Manager Digital Marketing

Mattel’s EMEA Marketing team is seeking a Digital Ops Associate who will be a key part of the Digital Media & Data Driven Marketing team. Focused on driving best in class processes & smooth operations, CRM and media and supporting our EMEA markets. In this role, you will have a technical mindset, a broad understanding of digital media and/or CRM operations, be familiar with some of the technology platforms in the field e.g., ESPs, Google Analytics, tagging, digital, creative platforms, CMS tools etc.

What Your Impact Will Be:

- Supporting the Digital Media & Data Driven Marketing team & driving operational excellence across CRM and Media
- Liaising with our CRM, media, creative agencies to support local & regional marketing activations e.g:

- Coordinating with local markets our Integrated planning approach across CRM program
- Project managing Dynamic creative execution across EMEA. Supporting agencies, brand teams and local digital teams
- Supporting media tagging process. Communicating with local teams, agencies and IT teams
- Providing EMEA requirements to global IT teams
- Partner with the global performance marketing team on Google Analytics set ups and processes. Support media teams & agencies with audience creation, account linking and insights from GA data
- Support the team in their wider audience led digital marketing strategies
- Working closely with digital managers in EMEA markets to support them in delivering their performance objectives
- Supporting the Media Operations team in achieving KPIs

What We’re Looking For:

- 3 + years of relevant experience in Digital
- Degree in Marketing or Business or similar
- Relevant work experience (2 years + working in digital)
- Personable, enthusiastic, and confident, able to build good relationships
- Excellent organization and communication, with strong attention to detail
- Strong ability to multi-task.
- Team player, flexible, pro-active, and self-motivated with the desire to help drive the business forward

**What It’s Like to Work Here**

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

- ** We collaborate**: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- ** We innovate**: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- ** We execute**: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

**Who We Are**

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countrie

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