Digital Channels Director

3 weeks ago

Slough, United Kingdom Reckitt Full time
We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
 

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Corporate Communications & External Affairs​

Our communications and external affairs team are at the very heart of Reckitt's brand, purpose and products, bringing them to life around the globe for our employees, consumers, investors, governments and our suppliers.

 

It's a rewarding task, growing and protecting Reckitt's image and brand. Every day, we design public relations and communication strategies that build awareness, trust and relationships, while steering us away from reputational risk. We do this by gathering and maintaining knowledge of our policies, principles, and business strategies, while keeping up-to-date with relevant developments right across our business units and trusted brands.

 

From digital, media and events to employee experience, strategic relationships, and community partners, we identify opportunities to deliver on our business and sustainability agenda, while proactively identifying storylines and opportunities to advance our narrative.

About the role

Leading and developing a team of two Associates, this role sits on the Leadership team of the Communications & Corporate Brand (C&CB) team and is a member of the Corporate Affairs and Sustainability organisation. You will be accountable for the global corporate digital channels and influence over local corporate channels. You'll get to partner effectively with the External Affairs & HR organisation to align on messaging and strategies for external communications. Activate programmes through a strong partnership with the region and market communications network to drive consistency and scale.

Your responsibilities

In summary, you'll:

  • Define and execute the digital strategy for corporate channels in line with our corporate communications strategic priorities, defining the audience groups and associated content strategy to positively impact their views of Reckitt
  • Establish an effective content model and principles for corporate owned digital channels globally and locally
  • Contribute to the Corporate Affairs Editorial Board to ensure there is the appropriate prioritisation and impact of all communications to employees and to provide a regular stream of stories, contributing to the business storytelling efforts aligned to the global narrative
  • Advise on reactive communications, being ready to create and deploy tactics to risk mitigate, particularly on social
  • Build digital communications capability of senior leaders in partnership with the Communications Business Partners to leverage their personal digital profiles
  • Partner with External Affairs on the key messaging and external opportunities which can be leveraged across the corporate digital channels
  • Partner with Talent Acquisition to align the approach across social and web to meet the respective objectives
  • Build an effective partnership with IT&D to ensure the infrastructure to support our digital channels is robust and evolves to meet our needs
  • Build develop the high performing digital communications team with clear objectives, capabilities and development plans
The experience we're looking for
  • Circa 10+ years digital communications expert
  • Strategic communications planning and execution
  • External & Internal channel optimisation and content development
  • Social media management and activation
  • Content marketing and development, including SEO & SEM
  • Stakeholder engagement, particularly with senior leaders in a business
  • Strong business acumen and experience of operating within a leadership team outside core area of expertise
  • Measurement and analytics
  • Web development and build
The skills for success

Emotional intelligence, Listening skills, Writing skills, Presentation skills, Interpersonal skills, Digital skills, Research skills, Time management skills, Adaptability, Stakeholder engagement and influence, Strategic thinking, Risk management, Business Accumen, Leadership, Brand Strategy, Relationship management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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