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Performance Marketing Manager
4 months ago
Our high-growth B2B services client are looking to hire a PPC Manager who will have the overall responsibility for the performance of all PPC activity across the business. You will be a highly motivated person to lead day-to-day strategic management acrossall aspects of Paid Search and Paid Social.
**The opportunity**:
- Full ownership of Paid Search and Paid Social channel for the business, including Paid search, Google & Bing Google Display Network.
- Monitor, analyse and own PPC accounts in order to;
- Discover opportunities and demand for new ad groups and new keywords.
- Micromanage keyword and ad group spend to understand optimum budgets.
- Continue development of existing advertising campaigns, ad groups and adverts towards further profitability and increased optimisation scores.
- Develop paid search program strategies and analysis, including identifying target audiences, geographic targeting, timing & scheduling strategy.
- Overseeing budgeting process.
- Passion for PPC and digital marketing.
- 5+ years’ experience in PPC Marketing.
- Extensive knowledge and experience of using Adwords.
- Self-starter mentality and ability of learn via trial and error.
- Willingness to quickly pivot when methods are not performing.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organisational, project management and time management skills.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
