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Performance Marketing Manager

3 months ago


Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Epic Social Full time

Epic Social is on the lookout for a skilled Paid Media Manager to enhance our marketing efforts. The successful candidate will oversee various media initiatives, including digital advertising, social media campaigns, and comprehensive market evaluations.

Key Responsibilities:

  • Oversee and execute paid media marketing initiatives, concentrating on paid search and social media advertising.
  • Develop and implement a paid media strategy aimed at attracting new clients while optimizing the performance of our current customer base.
  • Design and execute strategies across paid channels, focusing on platforms such as Google, Meta, and TikTok; identify areas for enhancement.
  • Investigate and assess new avenues for paid media to bolster brand expansion.
  • Utilize Google Analytics and other performance metrics to formulate marketing strategies and performance evaluations.
  • Encourage innovation and seek out new paid media opportunities.
  • Collaborate with the E-commerce Manager and other stakeholders to cultivate a thriving digital ecosystem.

Qualifications:

  • Demonstrated experience in media management, advertising, and campaign oversight.
  • Expertise in utilizing Google tools, including Google Ads and Google Analytics.
  • Strong analytical capabilities with a knack for interpreting data and trends.
  • Exceptional communication and negotiation skills.
  • Ability to thrive in a dynamic, fast-paced environment.
  • A creative approach combined with a strategic mindset in media planning.