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Content Performance Analyst

1 month ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Sage Full time
About the Role

Sage is seeking a highly skilled Content Performance Analyst to join our Integrated Campaigns team. As a Content Performance Analyst, you will be responsible for measuring and optimising the performance of Sage content marketing and customer success content globally. This includes influencing sales pipeline and revenue, as well as producing insights to enable the production of customer-centric, differentiated content.

This is a great opportunity to work on a temporary contract until August 2025. You will be based in our Newcastle or London office, working 2 days per week in a hybrid environment.

Key Responsibilities

Manage and analyse both quantitative and qualitative data from Sage's global marketing content, synthesising monthly insights and recommendations.
Oversee the performance analysis, optimisation, and impact of multi-channel content, including blogs, customer stories, and campaigns.
Manage conversion rate optimisation (CRO), personalisation, and user research programs for blog and campaign pages, including testing and reporting.
Collaborate with customer marketing teams to drive cross-sell and upsell opportunities, support regional content teams by educating them on the impact of content on sales and brand metrics, and build the case for content investment across the sales funnel.
Produce data-backed insights and quarterly reports, working with web analytics, SEO, and social tools, while collaborating with marketing intelligence teams to enhance content reporting infrastructure.

Requirements

Experience of content optimisation and/or content performance measurement experience.
Experience working with SEO and data and analytics teams.
Conversion optimisation experience.
Understanding of the content, marketing and web measurement landscape.

We will be extra interested in your experience using Salesforce for reporting, ContentSquare, SimilarWeb, Buzzsumo, PowerBI, Google Analytics, Optimizley or similar tools.

About Sage

Sage is a leading provider of cloud-based business management solutions. We help millions of small and medium-sized businesses globally to work faster and smarter. Our colleagues are the best of the best, and we're proud to have been awarded 2024 Best Places to Work by Glassdoor. We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working.