Market Insight and Data Officer

4 weeks ago

South Kensington, United Kingdom Imperial College London Full time

Are you passionate about leveraging data to drive strategic decision-making and contribute to the success of a global top 10 university? We're seeking a highly motivated and detail-oriented individual to join our team as a Market Insight and Data Officer.

Working with the Market Insight and Data Manager, you will leverage the College’s new CRM product to evaluate and make recommendations on the impact of Imperial’s marketing, recruitment, and admissions activities throughout the pre-enrolment journey - contextualised with analysis and insight from a wide range of external sources.

**Duties and responsibilities**:

- Evaluate and make recommendations on the impact of Imperial’s CRM communications, feeding insight into the College’s marketing and recruitment strategy.
- Coordinate and manage relationships between users of the CRM within Marketing, Recruitment and Admissions and beyond, and technical staff responsible for development of the CRM and related data structures.
- Cultivate relationships and build networks with a wide range of staff at all levels who are involved in the development, operationalization and usage of the CRM product and its data, to promote analytical best practice and deliver a single source of truth on engagement activity.
- Produce a practical methodology for evaluation, collating evidence to produce clear insight, challenges and opportunities in the future design and delivery of CRM communications.
- Coordinate competitor monitoring across a range of different media to collate and report on findings and make recommendations to appropriate colleagues in a timely manner.
- Monitor and collate sector published research and identify relevant insight that can be used to inform future direction into market intelligence.
- Design, build and administer short online surveys which inform student recruitment activity (e.g., event feedback and acceptor/decliner surveys) in addition to other survey insight needs as required.
- Support the Market Insight and Data Manager in portfolio analysis and new course proposals, producing market demand reports for Departments and Faculties, working closely with the appropriate Faculty Marketing Manager or Marketing contact.

**Essential requirements**:

- Experience of interrogating and analysing large datasets to deliver recommendations and actionable insight.
- Experience of using both quantitative and qualitative research methodologies and reporting on findings in a variety of formats.
- Experience of proactively improving a process or approach for continuous improvement.
- Knowledge of qualitative and quantitative research approaches for market and consumer research.
- Strong initiative and problem-solving skills, with the ability to use judgement and/or adapt in more complex situations.
- Ability to cultivate successful relationships with key stakeholders and provide an exceptional service through collaboration.

**Further information**:
This role is offered as a permanent contract, on a full-time basis, and will be based at Imperial’s South Kensington Campus.

Imperial is currently trialling a Work Location Framework until early 2023. Hybrid working may be considered for this role and you may be expected to work 60% or more of your time onsite, with 40% the minimum time spent onsite. The opportunity for hybrid working will be discussed at interview.

As well as the exciting opportunities this role presents, Imperial also offer some great benefits to all staff including:
25 days annual leave, plus UK Bank Holidays and 6/7 College closure days per year at Christmas and Easter.
- Additional 10 days’ annual leave purchase scheme.
- SAUL pension scheme and possibility to transfer from other schemes, if eligible.
- Cycle to work scheme and season ticket loan.
- On-site nursery.
- On-site gym and swimming pool.
- Staff perks programme, covering a wide range of discounts and offers.

**Documents**:

- Market Insight and Data Officer JD.pdf

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