Social Media Marketing Manager
2 days ago
**2856 - Social Media Marketing Manager -B2CTech - Hybrid -Reading to London (4 days remote -1 day in the office) - Contract 12 months - £40-47k**
We are looking for a passionate Social Media specialist (B2C) to join a huge global Consumer Tech company
Reporting into the Social Media Lead, this role will lead and manage the social media agency - leading and co-ordinating the social media content programs and working closely with the social media agency team to deliver these.
The Social Media Marketing Manager will focus on these core areas:
1. Social Marketing Planning and Content
2. Agency Management
3. Evaluation
Social channels you’ll manage:
1) Twitter:
2) Facebook:
3) Instagram:
Kew responsibilities
- Developing social media owned and paid boosting plans in response to campaign and event briefs
- Defining the role of social in campaigns, and establishing the social platform and channel mix
- Leading the social planning to extend the reach & impact beyond F2F including events
- Briefing in the social media creative and paid agency to deliver against the social media strategies and plans
- Creating briefs with the assets available (local and global) and identifying gaps for new social content
- Briefing and evaluating social listening reports to mine insight and inform social media strategy
- Setting SMART social media objectives with goal setting and KPIs
- Owning the Social Media comms calendar for audiences
- Approving social media content via Opal
- Ensuring the end to end customer journey is tracked for comprehensive reporting
- Participate in subsidiary storytelling/editorial governance meetings and take a lead on social comms calendar
- Provide ongoing competitive benchmarking, best practices and innovation ideas to team.
- Experience & Education:
Social media strategic capability and 3+ years’ experience.
Thorough knowledge and understanding of social space across a variety of social media platforms (Facebook / Twitter / LinkedIn / YouTube / Pinterest / TikTok).
Background & experience in B2C / Consumer and/or Retail marketing.
Experience with brand based marketing (ideally Brand Management or agency).
- Paid Media - experience in how paid social is bought and measured
Ideally looking for
Consumer / B2C Social Media experience
- Experience with relevant technology & reporting tools (e.g. Opal, Sprinklr, Web Trends)
- Both in-house and agency experience
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