Digital and Affiliate Executive

7 months ago

North London, United Kingdom Betway Group Full time

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique

Job title: Digital & Affiliate Executive

Department: Country Management

The Department:
The Country Management department is responsible for optimising development and driving performance to maximize the local market potential of all brands and products.

Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all of our customers enjoy our products in a safe and responsible gambling environment.

Purpose of the role:
Betway are looking to build on a world class, global affiliate program which will be fundamental to Betway’s marketing strategy and business growth. You will work with multiple teams and stakeholders across the business to ensure consistent and effective affiliate strategies are agreed and implemented.

This position is ideally suited to an experienced affiliate executive with international marketing experience looking to take on a high-profile position in the gaming industry.

You will be responsible for:

- Creating and nurturing key sports and casino affiliate relationships both with existing and new partners to generate growth,
- Handling the negotiation of commercial deals with affiliates,
- Delivering acquisition and retention campaigns to our affiliates both off the shelf and bespoke to meet the requirements of a given deal,
- Working with the affiliate marketing administrators to ensure that core processes are adhered to,
- Working across departments to align country strategy and meet business objectives,
- Ensuring the affiliate program meets all regulatory requirements,
- Supporting the implementation and management of a mobile focused affiliate program including the development of the Betway app affiliate strategy,
- Drive key processes such as conversion, product enhancements and marketing offers forward.
- This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives._

You will have (Essential skills):

- Significant experience of digital marketing (ideally within the gaming industry),
- Passion about affiliate marketing,
- Analytical skills for reporting purposes to enhance the affiliate programme,
- Highly developed influencing skills,
- Commercially astute attitude demonstrating strong negotiation skills,
- Technically proficiency with core business IT programmes and the ability to adapt and learn new systems.
- All behavioural competencies are also essential._

Behavioural Competencies:

- Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are _
- Adaptability, Ownership & Accountability, Initiating Action, Resilience, Team Orientation, Integrity and Innovation._
- Ability to work to tight deadlines,
- Ability to constructively challenge current thinking in a manner that pushes the boundaries and creates long term competitive advantage,
- Strategic thinker,
- Strong communicator at all business levels internally and externally,
- Excellent organisational skills,
- Ability to select effective approaches for problem solving based on available information and business objectives.

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