Affiliate Executive

6 months ago

London, United Kingdom Merlin Entertainments Group Full time

**MIDWAY UK AFFILIATE EXECUTIVE**

London

**Applications Close**:31/09/23

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

Due to continuing growth and development of Merlin’s attractions and brands on a global scale, we are looking for an Affiliate Executive to join our Midway UK Ecommerce team. This role will be based at our London office.

**The role will include the below tasks and responsibilities.**

DELIVERS: Support the day to day running, optimisation and delivery of our in-house affiliate programme across our UK brands, alongside our UK Affiliate Manager. Supporting relationship building with key regional affiliate partners.

METRIC OF SUCCESS: Delivery of key placements, exposure and campaigns across the brand portfolio effectively driving traffic, revenue, and ROI goals.

HOW? Implementation and optimisation of affiliate programme and campaigns.

**KEY OBJECTIVES**:

- Responsible for day to day running, optimisation and delivery of our in-house affiliate programme, increasing our brand’s exposure by driving traffic, revenue and ROI.
- Day to day management of the affiliate network, from identifying and recruiting new partners, updating commission levels, KPI analysis and supporting campaigns and tracking.
- Deliver and support key brand moments and campaigns, by setting up and managing partner placements through our affiliate programme.
- Support the UK Affiliate Manager to develop and strengthen strategic relationships with key partners.
- Own and deliver the affiliate briefing process with our internal marketing team ensuring both quantity and quality of both placements and campaigns are delivered.
- Deliver weekly reporting across our affiliate programme identifying KPIs and providing insights to help drive optimum performance and ROI.
- Work collaboratively with our network to ensure a best-in-class affiliate programme
Regularly complete competitor analysis, communicate and share best practice ensuring this is always adhered to.

**WORKING RELATIONSHIPS**:

- It’s essential this role acts as part of the regional trading team, they will work closely with our Ecommerce, Marketing, and trade teams to ensure appropriate planning/sharing of best practise/being on hand to answer any questions, where required.
- This role will also work closely with the paid media executive, and the ecommerce optimisation managers to ensure campaigns are co-ordinated and have maximum performance impact.
- Close working relationship with affiliate executives in other markets to ensure shared learnings and best in class affiliate strategy.

**REPORTING**:
Weekly reporting will be required to continually track performance against target for all channels. They will partner with key attraction Stakeholders on a local basis specifically the local marketing teams to deliver a cohesive solution in line with requirements.

**We are looking for the following skills and experience**

ESSENTIAL:

- Working knowledge of Affiliate networks ideally Partnerize.
- Hands on experience of running affiliate accounts and campaigns.
- Proficient use of Excel to create and update reports and work with large data sets to draw insight from.
- Be an excellent communicator, influencer and relationship builder.
- Passionate and driven individual, who can demonstrate their enthusiasm for digital.
- Strong organisational skills, with the ability to multitask and hit the ground running within a hands on role.

**The Benefits**

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects - ideal if you’re already fantastic and can quickly become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

**Everyone Matters at Merlin.**

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters
Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most

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