Affiliate Marketing Strategist

2 hours ago

London, Greater London, United Kingdom Iwg Plc Full time

About Us: IWG Plc is a leading provider of shared office spaces. We are seeking an experienced Affiliate Marketing Strategist to drive our business growth through the development and optimization of our affiliate program.

Job Summary:

We are looking for an exceptional Digital Partnership Development Manager to join our team. This role will play a critical part in driving our business growth through the development and optimization of our digital partnerships.

Key Responsibilities:

  • Affiliate Program Development:
    • Develop and manage our affiliate program from scratch, setting clear goals and KPIs.
    • IDentify and recruit high-quality affiliate partners to expand our affiliate base.
    • Define commission structures, promotional strategies, and offers to attract and retain affiliates.
  • Partnership Management:
    • Manage and nurture relationships with existing affiliate partners, ensuring they are supported and motivated to perform.
    • Regularly monitor affiliate performance, providing feedback and resources to optimize their results.
    • Collaborate with affiliate partners on promotional campaigns and initiatives to drive mutual success.
  • Agency Collaboration:
    • Work closely with external digital agencies to align on strategy and execution.
    • Ensure smooth communication between internal teams and agencies, optimizing resources to scale the affiliate program effectively.
  • Tracking and Reporting:
    • Monitor key performance indicators (KPIs) such as affiliate traffic, sales, conversion rates, and ROI.
    • Provide regular reporting on affiliate performance, highlighting areas of success and opportunities for improvement.
  • Industry Trends:
    • Stay up-to-date with industry trends, affiliate marketing best practices, and emerging opportunities in the market.
    • Proactively suggest improvements to the affiliate strategy based on market knowledge and trends.

Requirements:

  • Proven experience in affiliate marketing, partner management, or a similar role.
  • Strong understanding of online marketing, digital channels, and performance-based marketing strategies.
  • Excellent communication and negotiation skills.
  • Ability to manage multiple tasks, prioritize, and work in a fast-paced environment.
  • Experience working with affiliate tracking platforms, CRM systems, and reporting tools.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
  • Proven experience of successfully influencing stakeholders in a matrix environment.
  • Prioritises well and consistently delivers against tight deadlines.
  • Team player with high level of professional integrity.
  • Comfortable with ambiguity and prepared to work in an agile and flexible way.

Salary: £60,000 - £80,000 per annum

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