Senior Web Marketing Manager, XpertHR
1 month ago
You will need to login before you can apply for a job.
Senior Web Marketing Manager, XpertHR (Remote)Senior Web Marketing Manager - XpertHR - London
About the business: XpertHR has been providing HR solutions since 2002, empowering organizations to build successful workforces and create a purposeful workplace for all. We provide expert insight and practical tools to help organizations achieve greater efficiency, reduce risk, and increase employee engagement. Today, we are delivering smarter data analysis tools and cutting-edge technology to support future demands on HR in an increasingly digital world. You can learn more about XpertHR at the link below. About our team: If you are looking for a role where you will be able to use your existing experience to transform, design and implement a digital marketing strategy, this is the role for you. You will be a driver of change, and together with the Marketing team, implement outstanding digital experiences that inform, delight, and connect XpertHR target markets and personas to our solutions. About the job: At XpertHR (part of the LexisNexis Risk Solutions) we provide indispensable industry information, data and analytics, for the HR sector, empowering organizations to make confident decisions around their people management. The global XpertHR marketing team plays a vital role in building a strong brand, understanding our target market and competitors, creating strategies for driving growth, generating a steady flow of new leads and measuring and optimizing all marketing efforts. Reporting to the Head of Corporate Marketing, you will be responsible for the XpertHR digital web experience. You will be a driver of change, and together with the Marketing team, implement outstanding website experiences that inform, delight, and connect XpertHR target markets and personas to our solutions. You'll be responsible for:- Analyze, create, develop, and implement the XpertHR marketing website strategy.
- Work with external vendors and internal teams to launch a new XpertHR corporate marketing website.
- Maintain website design so it clearly delivers our brand message and offers a superior user experience.
- Acquire a deep understanding of existing and prospective website users and what drives them to convert into leads.
- Drive key web strategic decisions including content personalization, implementation and ongoing optimization. Create a clear website roadmap to better connect target audiences to our solutions.
- Use testing and analytics software (such as Adobe Analytics, GA4, Adobe Target) to measure the impact of changes made to the site.
- Optimise the website structure, content and metadata in order to improve search engine results and improve SEO.
- Ensure that measurable milestones, metrics, and KPIs are defined, tracked, and aligned with business goals and objectives.
- Support the wider marketing team to ensure the successful delivery of content and campaigns and report on agreed performance metrics.
- Collaborate with other departments, including sales, product, and content to ensure alignment on website updates, builds, and delivery roadmap.
- Support our digital marketing processes to make sure they are GDPR compliant, ensuring full compliance on the website with all laws and regulations.
- Respond to and troubleshoot website issues, with support from our Central Business Services Technology team.
- Advise marketing teams and the business on web best practice.
- Stay at the forefront of digital website trends to enhance the performance of our site, spotting new opportunities, digital trends, and ways of working we may wish to pilot.
- BA, with considerable website optimisation experience.
- You've ideally led, or directly supported the leadership of this area for a B2B SaaS, or content/professional services company.
- Can balance creativity and content with data to better understand our customers and their needs, preferences, motivations, and pain points.
- Proven experience in analysing digital buyer experiences (using Adobe Analytics, or other analytics tools and AI-based tools) across customer touchpoints and optimizing each to ensure the best experience is delivered consistently throughout the journey.
- Demonstrable experience in CRO, experimentation, UX/UI testing and personalisation.
- Have experience of deploying data driven attribution modelling to drive customized digital journeys to accelerate conversion.
- Digital marketing experience across email, social, web, content and SEO, alongside experience of measuring and analysing performance data.
- Experience optimizing conversions against rapidly changing legal and technical requirements (i.e. GDPR).
- High degree of proficiency with WordPress, Adobe Analytics and Adobe Target required. Eloqua, Salesforce, CDP experience preferred.
Create a job alert and receive personalised job recommendations straight to your inbox.
#J-18808-Ljbffr-
Senior Web Analytics Manager
4 weeks ago
London, United Kingdom Harnham - Data & Analytics Recruitment Full time**Senior Web Analytics Manager** 3 days a week in London £70,000 to £75,000 **Company** One of the most renowned fashion brands out there not just in the UK but globally. Everywhere you go you will see their products; due to a great culture and forward-thinking team, they are still a leader in the market 50 years after their...
-
Marketing Manager
4 weeks ago
London, United Kingdom Goodman Masson Full timeMy client, a leading integrated wealth manager and professional services group, are looking for a Marketing Manager - Web Optimisation & Conversion to join the team on a permanent basis. To work with the Senior Marketing Manager in optimising the acquisition and lead funnel management through to referral across the whole user journey experience. This will...
-
Senior Web Executive, Marketing
1 month ago
London, United Kingdom Crowe Full time**About Crowe** Crowe is a leading national audit, tax, advisory and risk firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in 150 countries and across 798 offices globally. We pride ourselves on looking after our people,...
-
Senior Web
1 month ago
London, United Kingdom Brand Recruitment Full timeIf you’re looking for a role that will allow you to utilise your end-to-end digital marketing skills and use them to get behind a cause you’re truly passionate about, then we may have the role for you…We’ve partnered with a leading charity whose mission is to provide education and training to thousands of people each year, to enable them skills,...
-
London, United Kingdom Ardoq LLC Full timeDo you want to be a Senior Web Marketing Manager for an exciting SaaS scale-up company? Are you ready to be part of a dynamic and fast-growing company that's revolutionizing the way organizations make decisions? Look no further than Ardoq, recently recognized as one of the top 100 next unicorns of 2024 by Viva Technology. We're on a mission to help...
-
Web Analyst
4 weeks ago
London, United Kingdom Albelli Full timeAs a Technical Web Analyst at albelli-Photobox group, you will be responsible for organizing, maintaining, and extending our server-side tracking framework with the goal of harmonizing our web analytics, marketing, and technology implementations. You will work with in-house developers, conversion specialists, data engineers, analysts and marketers. You will...
-
Senior Events Marketing Manager
5 days ago
London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeSenior Events Marketing Manager – International B2B Events / Conferences – LondonCandidates should take the time to read all the elements of this job advert carefully Please make your application promptly.6 Month Fixed Term Contract, with strong options to turn permanentto £80k Basic plus Bonus + Great BenefitsThis role is hybrid, with 3 days in the...
-
Senior Events Marketing Manager
2 weeks ago
London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeSenior Events Marketing Manager – International B2B Events / Conferences – LondonCandidates should take the time to read all the elements of this job advert carefully Please make your application promptly.6 Month Fixed Term Contract, with strong options to turn permanentto £80k Basic plus Bonus + Great BenefitsThis role is hybrid, with 3 days in the...
-
Web Marketing Specialist
2 weeks ago
London, United Kingdom SERV Recruitment Full timeJob DescriptionWebsite Specialist – Marketing - Global EventsLondon | £34-38k + BonusA talented Website Specialist is sought by a leading Global Events company in London, to play a key role in the development & implementation of their Web-based marketing strategy.This is an excellent opportunity for a Web-based Marketing Specialist with 3 years of...
-
Web Marketing Specialist
24 hours ago
London, United Kingdom SERV Recruitment Full timeWebsite Specialist – Marketing - Global EventsLondon | £34-38k + BonusA talented Website Specialist is sought by a leading Global Events company in London, to play a key role in the development & implementation of their Web-based marketing strategy.This is an excellent opportunity for a Web-based Marketing Specialist with 3 years of experience in...
-
Web Marketing Specialist
5 days ago
London, United Kingdom SERV Recruitment Full timeJob Description Website Specialist – Marketing - Global Events London | £34-38k + Bonus A talented Website Specialist is sought by a leading Global Events company in London, to play a key role in the development & implementation of their Web-based marketing strategy. This is an excellent opportunity for a Web-based Marketing Specialist with 3 years...
-
Senior Web
2 weeks ago
London, United Kingdom GamCare Full timeJob Title: Digital Platforms Manager Location: Hybrid / Office-based - attendance at London office (Farringdon) required at least once a week, with flexible working options Job Type : Full time, Permanent Interviews will take place online - week commencing: 21st May 33 days basic annual leave entitlement per annum including bank holidays...
-
Senior Events Marketing Manager
2 days ago
London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeSenior Events Marketing Manager – International B2B Events / Conferences – London6 Month Fixed Term Contract, with strong options to turn permanentto £80k Basic plus Bonus + Great BenefitsThis role is hybrid, with 3 days in the Central London office per week (Tues, Weds, Thurs)NB - you must have 4+ years of Events Marketing experience to be considered...
-
Senior Events Marketing Manager
2 weeks ago
London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeJob DescriptionSenior Events Marketing Manager – International B2B Events / Conferences – London6 Month Fixed Term Contract, with strong options to turn permanentto £80k Basic plus Bonus + Great BenefitsThis role is hybrid, with 3 days in the Central London office per week (Tues, Weds, Thurs)NB - you must have 4+ years of Events Marketing experience to...
-
Senior Events Marketing Manager
4 days ago
London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeJob Description Senior Events Marketing Manager – International B2B Events / Conferences – London 6 Month Fixed Term Contract, with strong options to turn permanent to £80k Basic plus Bonus + Great Benefits This role is hybrid, with 3 days in the Central London office per week (Tues, Weds, Thurs) NB - you must have 4+ years of Events Marketing...
-
Senior Events Marketing Manager
5 days ago
London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeJob Description Senior Events Marketing Manager - International B2B Financial Conferences This role is hybrid, with c2 days per week in the Central London office (or more if you prefer) NB - you must have 3+ years of B2B Events Marketing experience to be considered for this role This is an exciting opportunity to join an exciting and fast growing B2B...
-
Senior Web Developer
2 hours ago
London, United Kingdom in Newbury Full timeSenior Fullstack Web Developer London DiverseJobsMatter Posted today JOB DESCRIPTION Job Title: Senior Fullstack Web Developer (Web and data) Team: Business Development Line Manager: Head of Business Development & Partnerships Hybrid Working Status: Fully remote av... Read more Senior Web Developer Greater London, London Salt 14.05.2024 We have...
-
Digital Marketeer
5 days ago
London, United Kingdom SERV Recruitment Full timeJob Description Website Specialist – Marketing - Global Events London | £34-38k + Bonus A talented Website Specialist is sought by a leading Global Events company in London, to play a key role in the development & implementation of their Web-based marketing strategy. This is an excellent opportunity for a Web-based Marketing Specialist with 3...
-
Senior Event Marketing Manager
1 week ago
London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeSenior Events Marketing Manager – International B2B Financial ConferencesCheck all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.This role is hybrid, with c2 days per week in the Central London office (or more if you prefer)NB - you must have 3+ years of B2B Events Marketing experience...
-
Senior Event Marketing Manager
5 days ago
London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeJob Description Senior Events Marketing Manager – International B2B Financial Conferences This role is hybrid, with c2 days per week in the Central London office (or more if you prefer) NB - you must have 3+ years of B2B Events Marketing experience to be considered for this role This is an exciting opportunity to join an exciting and fast growing B2B...
