Digital Marketeer
2 weeks ago
Job Description Website Specialist – Marketing - Global Events
London | £34-38k + Bonus
A talented Website Specialist is sought by a leading Global Events company in London, to play a key role in the development & implementation of their Web-based marketing strategy.
This is an excellent opportunity for a Web-based Marketing Specialist with 3 years of experience in International B2B marketing, with plenty of room to grow in an ever-expanding global business.
Working alongside the Head of Digital Marketing and marketing team to plan and implement web-based marketing strategies via several websites owned by the client.
Be responsible for web analytics using key KPIs such as Page Views, New Visitors and Time Spent per session to name a few.
Working with the Design and development teams on all things marketing within the client's web presence.
Continually looking to improve UX by regular reviews.
Manage the websites content, by removing any outdated texts, adding new pages using visual editors like WP Bakery or Gutenberg, and utilizing both third-party and in-house WordPress plugins.
3+ years of experience working with International B2B on their Websites.
~ Full project lifecycle from briefing through design and go live
~ Knowledge of SEO and SEM
~ Experience with CMS such as WordPress
~ Previous experience with UX and Web Design
~ Technical proficiency and capacity to write functional spec/brief for websites to Design and Developers Team
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