Senior Marketing Manager

3 weeks ago


London, United Kingdom Michael Page (UK) Full time

British founder lead beauty brand who are globally renowned. Work in conjunction with Marketing Director to set annual UK Online Marketing strategy, aligned to Global Marketing and UK Regional Business Strategy, ensuring activation in each channel complements channel objectives and avoids channel-conflict across UK customer touchpoints
Effectively lead direct reports across UK Online Marketing channels; E-commerce, E-tail partners & QVC for delivery of UK-localized Digital-first annual marketing calendar, to achieve budgeted KPI's.
Implement all annual activation plans and calendar launches on time & within designated budget in these channels, to align with the annual UK Omni channel marketing strategy, plus reflect the brand vision, brand standards and brand tone-of-voice, set by Global Marketing.
Work closely with Head of CRM to ensure there is a holistic marketing approach for E-commerce and that content pillars are aligned across CRM & E-commerce and in keeping with our brand social strategy.
UK Online marketing areas currently include; D2C site, Look Fantastic, ASOS, Cult Beauty, Next, Very, All beauty & QVC.
Work in partnership with Commercial teams & Head of UK Retail & VM,to build a strategic kit strategy across key UK partners- owning this process and tracking from concept to execution.
Educated to degree level in Marketing.
Robust and in-depth experience within UK online retailers is essential.
Experience in leading a team, in a fast-paced, everchanging culture, will benefit performance in role.
Experience working with senior management (Directors and Board-level) with proficiency in presenting recommendations for marketing spend and projected investment ROI.
Operational knowledge of Global Marketing structure is helpful.
Must possess a real understanding of consumer & product insight and customer needs, with thorough understanding of how to maximise data
A proven track record of executing 360 degree marketing campaigns from concept to launch.
Experience of leading, creating, and protecting a brand's identity, with excellent attention to detail for proofing and approvals process.
Opportunity for fast growth and progression in a brand that is expanding
Opportunity to be an integral part of a brand transformation project
Opportunity to pivot you career internally (including secondments abroad)
Flexible working
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