Digital Marketing CRM Executive

3 weeks ago

Poole Dorset, United Kingdom Muc-Off Full time

Muc-Off was founded in 1994 and are now the leading supplier of specialist cycling cleaning and maintenance products in the UK. Following 5 years of explosive growth the company is expanding fast into the European, Asian, and North American markets focusing on its core categories of cycling, motorcycle, and Athlete performance products.
This is a great time to be part of this rapidly growing, truly innovative British business as we embark on new territories and sectors, whilst growing our brand presence across core bicycle and motorbike markets.

As the digital business continues to grow at a fast pace there is now a need for an experienced Digital Marketing and CRM Manager who will report into the Head of Digital at our Head Office in Poole, Dorset.

The Digital Marketing & CRM Manager will be responsible for the ongoing traffic management of digital marketing activities on Muc-off.com and EU / US websites. This hybrid role spans performance marketing via affiliates, paid social, PPC all SEO activities and existing first-party database growth and trading. Experience in ad creative is a must as working closely with our design and content teams to craft compelling ads at all stages of the marketing funnel is a vital part of the role.

To establish and implement a digital, consumer-focused CRM strategy globally – to reduce acquisition costs and work our existing customer base harder
To create database-building campaigns, working closely with our marketing department
To implement regional and category segmentation for our consumer database and roll out compelling automations based on data patterns.
To manage our performance marketing agency, setting targets and scrutinising the performance of our paid channels including Meta, Google, TikTok and Microsoft
To lead and report on SEO activities globally exploiting long-term opportunities via onsite optimisation and close collaboration with our PR team for outreach activity.
To identify and implement new and emerging digital revenue streams think TikTok shop, social commerce and subscriptions.
Become the owner in digital creative ads from top of funnel Youtube to META re-targeting creatives you will oversee all creative implementation setting briefs for design and content teams.
Lead on the running of our community-loyalty programme helping our fans create compelling UGC and working it back into out-reach ads.
Lead and conduct experiments to enrich our knowledge through data – be that on email marketing creatives, PPC ad copy, or Instagram Reel creative.
Work closely with the Digital Experience manager to craft market leading end to end experience representing the brand at all touch-points.

An experienced digital leader with extensive experience in digital marketing acquisition and retention strategy. The ability to influence and drive the digital agenda is paramount amongst design, content, marketing and sales functions.

Extensive experience managing external agencies and tools of the trade such as Shopify, Klaviyo, Dot Digital, flows, automations, Google marketing tools

Digital Leadership Experience from strategy to people
Expert Knowledge of consumer CRM and Email marketing strategies including automations or flows.
Experience of product and service launches and management
Experience building and scaling a team to meet global demand
Very strong digital marketing knowledge from SEO to PPC and UGC to CRM
Proven Experience leading on-site SEO initiatives ultimately building a strategy and reporting on success
Experience in content reporting including KPI measurement and CRO recommendations
Expert knowledge of the marketing funnel and ad creative design for the right audience at the right stage

Experience of digital marketing attribution
Experience of Dot Digital and/or Klaviyo or similar
SEO knowledge both on and off site
33 days holiday, inclusive of UK bank holidays increase with length of service
~ Hybrid Working – 3 days in the office and 2 working from home (currently)
~ Early finish on a Friday (unless pre-agreed to cover chat)
~ Employee Assistance Programme
~ Eye Care Voucher Scheme
~ Cycle to Work Scheme
~ Fresh fruit and biscuits each day
~ Chill out areas, showers and a secure area to store your bike
~ Pension contributions
~ An awesome opportunity to work with a local and widely recognised Brand
~ A cool, casual, energetic, and fully branded-up working environment where staff indulge their passions for cycling and fitness
~ Excellent staff discount on Muc-Off products
~ Brilliant social events

  • Digital Marketing CRM Executive

    1 week ago

    Poole, Dorset, United Kingdom Muc-Off Full time

    Muc-Off was founded in 1994 and are now the leading supplier of specialist cycling cleaning and maintenance products in the UK. Following 5 years of explosive growth the company is expanding fast into the European, Asian, and North American markets focusing on its core categories of cycling, motorcycle, and Athlete performance products. This is a great...

  • Digital Marketing

    2 months ago

    Dorset, United Kingdom Tarsh & Partners Marketing Recruitment Full time

    Digital Marketing & CRM Manager - Cycling and Sports Accessories£45-48K plus benefits package South Coast/Dorset TP885677A PASSION FOR CYCLING AND/OR SOME EXPERIENCE IN THE CYCLING OR MOTOR SPORTS INDUSTRY WOULD BE A SIGNIFICANT BONUS IN THIS BUSY AND EXCITING ROLE.REMOTE WORKING – 3 DAYS/WEEK IN THE OFFICEExceptional digital marketing and CRM skills are...

  • Digital Marketing

    1 month ago

    Dorset, United Kingdom Tarsh & Partners Marketing Recruitment Full time

    Digital Marketing & CRM Manager - Cycling and Sports Accessories£45-48K plus benefits package South Coast/Dorset TP885677A PASSION FOR CYCLING AND/OR SOME EXPERIENCE IN THE CYCLING OR MOTOR SPORTS INDUSTRY WOULD BE A SIGNIFICANT BONUS IN THIS BUSY AND EXCITING ROLE.REMOTE WORKING – 3 DAYS/WEEK IN THE OFFICEExceptional digital marketing and CRM skills are...

  • Digital Marketing CRM Executive

    4 days ago

    Poole, Poole, United Kingdom Muc-Off Full time

    About Muc-OffMuc-Off is a leading supplier of specialist cycling cleaning and maintenance products in the UK, with a strong presence in the European, Asian, and North American markets.Job SummaryWe are seeking an experienced Digital Marketing and CRM Manager to join our team at Muc-Off. The successful candidate will be responsible for driving our digital...

  • Digital Marketing

    1 week ago

    Poole, Dorset, United Kingdom Muc-Off Full time

    Muc-Off was founded in 1994 and are now the leading supplier of specialist cycling cleaning and maintenance products in the UK. Following 5 years of explosive growth the company is expanding fast into the European, Asian, and North American markets focusing on its core categories of cycling, motorcycle, and Athlete performance products. This is a great...

  • Digital Marketing

    3 weeks ago

    Poole, Dorset, United Kingdom Muc-Off Full time

    Muc-Off was founded in 1994 and are now the leading supplier of specialist cycling cleaning and maintenance products in the UK. Following 5 years of explosive growth the company is expanding fast into the European, Asian, and North American markets focusing on its core categories of cycling, motorcycle, and Athlete performance products. This is a great...

  • Digital Marketing

    2 months ago

    Dorset, UK, South West England, United Kingdom Tarsh & Partners Marketing Recruitment Full time

    Digital Marketing & CRM Manager - Cycling and Sports Accessories£45-48K plus benefits package South Coast/Dorset TP885677A PASSION FOR CYCLING AND/OR SOME EXPERIENCE IN THE CYCLING OR MOTOR SPORTS INDUSTRY WOULD BE A SIGNIFICANT BONUS IN THIS BUSY AND EXCITING ROLE.REMOTE WORKING – 3 DAYS/WEEK IN THE OFFICEExceptional digital marketing and CRM skills are...

  • Digital Marketing

    2 months ago

    Dorset, United Kingdom Cranleigh Scientific Full time

    Cranleigh STEM is working exclusively with a leading chemical brand that is recruiting a Digital Marketing & CRM Manager to join its team. The Digital Marketing & CRM Manager will oversee traffic management for UK/EU/US sites, covering performance marketing (affiliates, paid social, PPC, SEO) and first-party database growth. This includes developing email...

  • Digital Marketing and CRM Manager

    3 days ago

    Poole, Poole, United Kingdom Muc-Off Full time

    About the RoleWe are seeking an experienced Digital Marketing and CRM Manager to join our team at Muc-Off, a leading supplier of specialist cycling cleaning and maintenance products in the UK. As a key member of our digital team, you will be responsible for driving the growth of our digital business and developing a comprehensive CRM strategy to engage with...

  • Digital Marketing and CRM Manager

    3 days ago

    Poole, Poole, United Kingdom Muc-Off Full time

    About Muc-OffMuc-Off is a leading supplier of specialist cycling cleaning and maintenance products in the UK, with a strong presence in the European, Asian, and North American markets. The company is expanding rapidly and is looking for an experienced Digital Marketing and CRM Manager to join its team.Job DescriptionKey Responsibilities:Develop and implement...

  • Digital Marketing

    3 weeks ago

    Poole, United Kingdom Muc-Off Full time

    Muc-Off was founded in 1994 and are now the leading supplier of specialist cycling cleaning and maintenance products in the UK. Following 5 years of explosive growth the company is expanding fast into the European, Asian, and North American markets focusing on its core categories of cycling, motorcycle, and Athlete performance products.This is a great time...

  • Digital Marketing

    3 weeks ago

    Poole, United Kingdom Muc-Off Full time

    Muc-Off was founded in 1994 and are now the leading supplier of specialist cycling cleaning and maintenance products in the UK. Following 5 years of explosive growth the company is expanding fast into the European, Asian, and North American markets focusing on its core categories of cycling, motorcycle, and Athlete performance products.This is a great time...

  • Digital Marketing

    1 week ago

    Poole, United Kingdom Muc-Off Full time

    Muc-Off was founded in 1994 and are now the leading supplier of specialist cycling cleaning and maintenance products in the UK. Following 5 years of explosive growth the company is expanding fast into the European, Asian, and North American markets focusing on its core categories of cycling, motorcycle, and Athlete performance products. This is a great time...

  • Digital Marketing

    5 days ago

    Poole, United Kingdom Muc-Off Full time

    Muc-Off was founded in 1994 and are now the leading supplier of specialist cycling cleaning and maintenance products in the UK. Following 5 years of explosive growth the company is expanding fast into the European, Asian, and North American markets focusing on its core categories of cycling, motorcycle, and Athlete performance products.Is your CV ready If...

  • Digital Marketing

    1 month ago

    Poole, United Kingdom Muc-Off Full time

    Muc-Off was founded in 1994 and are now the leading supplier of specialist cycling cleaning and maintenance products in the UK. Following 5 years of explosive growth the company is expanding fast into the European, Asian, and North American markets focusing on its core categories of cycling, motorcycle, and Athlete performance products.This is a great time...

  • Digital Marketing

    5 days ago

    Poole, United Kingdom Muc-Off Full time

    Muc-Off was founded in 1994 and are now the leading supplier of specialist cycling cleaning and maintenance products in the UK. Following 5 years of explosive growth the company is expanding fast into the European, Asian, and North American markets focusing on its core categories of cycling, motorcycle, and Athlete performance products.Is your CV ready If...

  • Digital Marketing Manager

    3 weeks ago

    Poole, Dorset, United Kingdom Hays Full time €48,000

    Your new company With 30 years of business operations, my client are a global leader in sporting goods, designing and manufacturing products for a number of outdoor sports categories. They are an innovative British brand with big ambitions and a growing Marketing team. We are partnering with them to recruit a Digital Marketing Manager, working hybrid...

  • Marketing Performance Executive

    3 months ago

    Poole, United Kingdom Coda - Marketing for Industry Full time

    Coda is the UK's fastest growing industrial B2B marketing agency - and with our in-demand combination of expert content, communications and campaigns turbocharged by rapid growth in complementary digital services, we’re looking for a Marketing Executive to expand the support for our global customer base. Our clients make brilliant, mind-bendingly smart...

  • Digital Marketing Manager

    3 days ago

    Poole, Poole, United Kingdom Muc-Off Full time

    About the RoleMuc-Off is seeking a highly experienced Digital Marketing Manager to join our team. As a key member of our digital marketing department, you will be responsible for driving traffic and sales through our digital channels.Key ResponsibilitiesDevelop and Implement Digital Marketing StrategiesEstablish and execute a comprehensive digital marketing...

  • Marketing Executive

    1 day ago

    Poole, Poole, United Kingdom Oyster Recruitment Limited Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Executive to join our team at Oyster Recruitment Limited. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive digital marketing strategy to drive business growth and success.Key ResponsibilitiesSocial Media Management: Develop and...