Digital Marketing

2 months ago

Dorset, United Kingdom Cranleigh Scientific Full time
Cranleigh STEM is working exclusively with a leading chemical brand that is recruiting a Digital Marketing & CRM Manager to join its team. The Digital Marketing & CRM Manager will oversee traffic management for UK/EU/US sites, covering performance marketing (affiliates, paid social, PPC, SEO) and first-party database growth. This includes developing email automation and segmentation. Experience in ad creative and collaboration with design and content teams to create compelling ads is essential. A keen interesting in cycling or powersports would be beneficial.
Hybrid work available: 3 days in office, 2 days from home
Key responsibilities
To establish and implement a digital, consumer-focused CRM strategy globally - to reduce acquisition costs and work our existing customer base harder
To create database-building campaigns, working closely with our marketing department
To implement regional and category segmentation for our consumer database and roll out compelling automations based on data patterns.
To manage our performance marketing agency, setting targets and scrutinising the performance of our paid channels including Meta, Google, TikTok and Microsoft
To lead and report on SEO activities globally exploiting long-term opportunities via onsite optimisation and close collaboration with our PR team for outreach activity.
To identify and implement new and emerging digital revenue streams think TikTok shop, social commerce and subscriptions.
Become the owner in digital creative ads from top of funnel Youtube to META re-targeting creatives you will oversee all creative implementation setting briefs for design and content teams.
Lead on the running of our community-loyalty programme helping our fans create compelling UGC and working it back into out-reach ads.
Create compelling reporting using GA and Shopify reports which is isn't just informative but also actionable.
Lead and conduct experiments to enrich our knowledge through data - be that on email marketing creatives, PPC ad copy, or Instagram Reel creative.
Work closely with the Digital Experience manager to craft market leading end to end experience representing the brand at all touch-points.Requirements
An experienced digital leader with extensive experience in digital marketing acquisition and retention strategy. Who lives and breathes ROAS with the ability to adapt and evolve as the job demands require.
Experience in working in a cross-functional, multi-discipline organisation. The ability to influence and drive the digital agenda is paramount amongst design, content, marketing and sales functions.
Extensive experience managing external agencies and tools of the trade such as Shopify, Klaviyo, Dot Digital, flows, automations, Google marketing toolsMust-haves
With a university degree or equivalent
Digital Leadership Experience from strategy to people
Expert Knowledge of consumer CRM and Email marketing strategies including automations or flows.
Experience in Shopify plus or very similar platforms
Experience of product and service launches and management
Experience building and scaling a team to meet global demand
Very strong digital marketing knowledge from SEO to PPC and UGC to CRM
A D2C Pioneer with retail experience
Proven Experience leading on-site SEO initiatives ultimately building a strategy and reporting on success
Expert knowledge of Google ads, merchant centre, GA4
Strong communication skills and the ability to interact at all levels of the business
Experience in content reporting including KPI measurement and CRO recommendations
Experience running A/B experiments
Expert knowledge of the marketing funnel and ad creative design for the right audience at the right stage
Desirable
Experience of digital marketing attribution
Experience of Dot Digital and/or Klaviyo or similar
A keen interesting in cycling or powersports
Vast SEO knowledge both on and off site
Experience in Yotpo rewards
What they can offer
33 days holiday, inclusive of UK bank holidays increase with length of service
Hybrid Working - 3 days in the office and 2 working from home (currently)
Early finish on a Friday (unless pre-agreed to cover chat)
Long Service Rewards
Employee Assistance Programme
Eye Care Voucher Scheme
Cycle to Work Scheme
Fresh fruit and biscuits each day
Chill out areas, showers and a secure area to store your bike
Pension contributions
An awesome opportunity to work with a local and widely recognised Brand
A cool, casual, energetic, and fully branded-up working environment where staff indulge their passions for cycling and fitness
Excellent staff discount on company products
Brilliant social events
This is a fantastic opportunity for a candidate who will enjoy working in a fast-paced environment for a brand that is growing fast

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