Digital Marketing Specialist

3 weeks ago

Poole Dorset, United Kingdom Talent Guardian Full time

Are you a dynamic digital marketing professional who wants to work by the beach? Our client, Brakeburn, is seeking an innovative Digital Marketing Specialist to join their vibrant team and take their online presence to the next level.

Who is Brakeburn

Imagine working for a vibrant fashion and apparel brand where the sea is just a stone’s throw away. At Brakeburn, not only do you get to be part of a creative, close-knit team, but you also enjoy some seriously cool perks. Think free parking, credit to spend on the latest Brakeburn styles, and early Friday finishes during the summer, letting you kickstart your weekend by the coast. Plus, unwind mid-week with Wine Club Wednesdays, where you can sip, chat, and relax with your colleagues. This is more than just a job—it’s a lifestyle.

Key Responsibilities

  • Campaign & Product Launches: Design, implement, and oversee digital marketing campaigns for product launches and seasonal promotions, ensuring they align with broader marketing objectives.
  • Email Marketing: Craft and execute a powerful email marketing strategy that engages and retains customers. Develop persuasive email content, manage segmentation, and perform A/B testing to optimise results.
  • Performance Optimisation: Continuously monitor email marketing performance, analyse metrics, and provide actionable insights to enhance open rates, click-through rates, and conversions.
  • Social Media Strategy: Develop and manage a robust social media strategy to boost brand awareness, engagement, and growth across multiple platforms.
  • Trade Marketing: Work closely with sales and product teams to design and implement trade marketing initiatives that enhance product visibility and drive sales through retail partnerships.

What we need from you

  • Proven experience in digital marketing, with strong expertise in email marketing, social media management, and campaign execution.
  • Proficiency with digital marketing tools and platforms such as Google Analytics, Mailchimp, Hootsuite, and others.

Fully onsite, Permanent Role, Negotiable Salary

Apply now to join the Brakeburn team

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