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Head of Marketing

1 month ago

Liverpool, United Kingdom Angel Solutions Ltd Full time

Location: Hybrid role (remote & Liverpool office as required)

Closing Date: Friday, 31 January, 2025 - 5pm

We are seeking a passionate and experienced Head of Marketing to lead our marketing team and drive our brand to new heights.

If you are a strategic thinker, an enthusiastic and inspirational team leader, and a marketing innovator, this is an exciting opportunity to make a significant impact in the EdTech industry.

As the Head of Marketing, you will be responsible for shaping and executing our marketing strategy, ensuring that our products reach our target audience effectively and meaningfully. You will lead and mentor a dedicated marketing team and work closely with company stakeholders to drive marketing initiatives that align with our vision, mission, and strategic goals.

Key Responsibilities
  • Strategic Planning and Execution: Collaborate with the CEO and other stakeholders to develop and implement a comprehensive marketing strategy, leveraging data-driven insights from the Intelligence Team.
  • Team Leadership: Lead, manage, and mentor the marketing team, setting clear objectives and fostering a culture of innovation, collaboration, and performance.
  • Marketing Operations: Oversee the operational aspects of marketing, ensuring alignment with brand guidelines and utilising internal platforms for efficient campaign management.
  • Performance Analysis and Reporting: Regularly monitor and analyse marketing initiatives, using KPIs to optimise return on investment.
  • Brand Development and Management: Establish brand guidelines that align with our mission and values while ensuring ongoing marketing efforts remain consistent with our evolving identity.
  • Stakeholder Management: Foster relationships with internal and external stakeholders, facilitating cross-functional operations and strategic partnerships in the EdTech sector.
  • Event Management: Plan and manage company events, coordinating with other departments for successful execution and high engagement.
  • Competitor and Market Analysis: Stay informed about industry trends and competitors to inform strategic planning.
  • Market Research: Conduct regular market research to stay updated with customer needs and competitor strategies.
  • Inter-departmental Collaboration: Actively contribute to the company’s overall strategy and foster strong communication with other departments.
  • Innovation and Tech Savviness: Stay up-to-date with the latest marketing trends and technologies, identifying opportunities to enhance marketing practices.
  • Crisis Management: Handle potential crises and manage the company’s reputation during challenging situations.
  • Product Expertise and Team Knowledge Transfer: Develop deep knowledge of our products and ensure your team can effectively communicate our product’s features, benefits, and differentiators.
  • Key Result Areas (KRAs): Collaboratively set ambitious yet achievable KRAs to measure your performance in line with broader business goals. These may include increasing website traffic, lead generation, or customer retention.
  • Budget Management and Resource Allocation: Work with the CEO and Finance Director to secure necessary resources for marketing initiatives. Use resources judiciously, optimising performance and outcomes.
  • Digital Proficiency and Software Utilisation: Proficiently use digital marketing tools and software, staying updated with industry-leading technologies.
Job Requirements
  • At least 2 years of proven experience as a Head of Marketing or similar leadership role
  • Strong knowledge of digital marketing tools and platforms
  • Excellent leadership and team management skills
  • Data-driven decision-making and performance tracking
  • Excellent communication and stakeholder management skills
  • Up to date with industry trends and technologies
  • Experience or understanding of the education sector and its unique needs and challenges.
  • Basic knowledge of HTML and CSS, with experience using CMS platforms such as WordPress.
  • Experience using organisational tools such as Slack, Confluence, and JIRA to manage projects and collaborate with cross-functional teams.
Education & Qualifications

We would strongly encourage you to apply for this position if you have a bachelor’s degree in Marketing & Communications.

However, we welcome applicants from diverse educational backgrounds and qualifications. If you have additional, relevant qualifications or certifications, please do include them in your application as they will be taken into consideration during the selection process.

If you are a dynamic marketing leader looking to drive innovation and growth in the EdTech sector, we encourage you to apply for this Head of Marketing position at Angel Solutions. Join our team and help us shape the future of education. Apply today

What We Do at Angel Solutions…

Angel Solutions creates pioneering web-based software that serves the education industry (teachers, leaders, school improvement officers, education data analysts and more) . Most of our products are designed to save people time and deliver powerful data analysis, but that's not all we're about We also strive to be creative and innovative in everything we do, and want to remain a friendly, close-knit team even as the company continues to grow.

The role of Angel's Marketing Team is to raise awareness of our well-respected and sought-after brand.

How to apply

Please complete an online application now . You'll need to give a few quick details, upload your CV and briefly explain why you think you're suitable for the role. We'll contact suitable applicants shortly after the closing date.

We are an equal opportunities employer and welcome applications from all suitably qualified individuals regardless of race, sex, disability, religion/belief, sexual orientation or age.

We do not accept applications from recruitment agencies or similar

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