Senior Local Marketing Lead

3 weeks ago

London, United Kingdom Growthfyi Full time

Working collaboratively with the Head of Analytics, the Analytics Director and the Audience Intelligence Director you’ll explore opportunities for OLIVER to become a driving force in the world of Creative Analytics and Performance F orecasting. You’ll also work directly with key clients , s upporting their transformation to smarter analytics
Working with the Head of Analytics, build a vision for what Marketing Science will look like at OLIVER and what packaged solutions we can bring to our clients.
Facilitate the development of backend dashboarding solutions of the Analytics team by coaching the Senior Analyst on Data Warehousing solutions
Develop innovative approaches to data solutions for key clients – leveraging diverse datasets to decode consumer behaviour and gain a deeper understanding of performance and headroom
Define and deliver analytical work across a range of channels including CRM, web, social and SEO. 
Including areas such as automation, creative insight and journey analytics 
Foster collaboration across our global network of data and performance practitioners, embedding best practice, continued learning and development 
Champion a data-driven approach at OLIVER and with our clients, setting out the analytics strategy to understand creative and marketing effectiveness and how we optimise activities. 
Act as an ambassador for data and analytics across the group, showcasing the value it can add to creative, content and experiences.
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL:
Experienced user of the likes of Python, SQL and R
Clear understanding of Data Engineering challenges, with strong understanding of platforms like Google Big Query and Snowflake 
Exposure to Digital Analytics practices, such as web, social, CRM and DCO
Exposure to creative analytics practices, including image recognition and NLP 
Working knowledge of social and audience platforms such as Brandwatch, Global Web Index, Audiense 
The ability visualise data using platforms like Google Data Studio, Power BI, Tableau 
OLIVER believes that agencies work better inside a brand's organisation; Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.
As an employer, we are committed to ensuring representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
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