Senior Local Marketing Lead

2 weeks ago

London, United Kingdom Krispy Kreme Full time

The brand’s iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.
The Director of International Development assumes the responsibility of the Business Development and the franchise management of our JV partners. The Director supports the effort to create a best-in-class franchise system by assisting with the strategic planning for the Krispy Kreme brand, facilitation of M&A Transaction and growing the brand footprint through Development Agreements with new and existing franchisees. This includes managing day-to-day franchising cases, facilitating M&A transactions between franchisees, sourcing new franchisees, building a bench of potential future franchisees and structuring and negotiating multi-year development agreements. This role leads the financial modeling, diligence and internal approval process, transaction negotiation and creation of effective marketing resources to increase franchisee interest. They work with the global teams based in Charlotte and our JV partners in France, Spain and Brazil to ensure that day to day operations are executed as per the brand standards. Work closely with business unit leaders in developing and executing development and expansion strategy for long-term growth of the Krispy Kreme brand
Market the expansion opportunity externally and attract the highest quality prospective franchisees
Build and lead financial models, outputs and scenarios for diligence and deal structuring
Liaise between Development, Franchising and Field teams to gather necessary insights to drive negotiations
Develop and deliver presentations both internally and externally to executive level leadership

Create strategic plan for each JV partner that is aligned to the brand strategic framework and work collaboratively with the partner to drive the execution of the plan
Support on the implementation of critical business levers such as home delivery and DFD
Responsible for the project management of the new unit pipeline, identify critical milestones and deliverables and track progress to ensure results
Review and approve all new and relocation sites. Track and forecast agreed upon asset actions and timing (new, relocations/rebuilds, and remodels)
Work alongside the Global Marketing Team to ensure strong opening campaigns and subsequent LTO promotions.
Guide partners through in-depth data analysis and best practices across the globe
Bachelor's degree required
and engage with senior stakeholders
Advanced attention to detail, problem-solving and project management skills with analytical capabilities and structured thinking, creating strong decision-making ability
Honesty, high integrity, personal accountability and a passion for the success of the brand, the team, and personal career growth
A performance-focused, results-oriented approach – you’ll have a strong work ethic and a determination to achieve success.
Microsoft Office suite
Fluent in English and Spanish

*Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Loving Communities:
At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives. we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. In 2022, we helped community groups raise $40 million globally. We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.
We are working on reducing food waste through donation efforts, animal feed, and composting programs.

We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet.

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