Influencer Marketing Manager

3 weeks ago

United Kingdom Malaberg Full time

Could you drive explosive brand growth through influencer marketing?

If you thrive in the dynamic world of social media, influencer partnerships and collaboration, Malaberg is for you. 

As our Influencer Marketing Manager , you will be responsible for identifying and working with high-performing influencers across new and existing in-house brands. Ensuring all content resonates with our target audiences.

About Us:

Malaberg is a fast-growing scale-up in direct-to-consumer marketing, transforming lives with our health, wellness, skincare, and pet care brands. We’re known for our innovative product development, and culture of continual learning. We value creativity, agility, and bold, fresh ideas.

What You’ll Do:

Talent Scouting

  • Identify and recruit new brand ambassadors and influencers who align with our brand values and target demographics
  • Build and maintain strong relationships with influencers, thought leaders, and content creators. Ensure long-term collaboration
  • Work with our founders to negotiate and manage influencer contracts and partnership agreements

Content Strategy and Execution

  • Create and manage influencers’ and brand ambassadors’ content calendars
  • Ensure content is always of exceptional quality
  • Work with copywriters and video editors to create visually and verbally engaging content
  • Ensure content aligns with brand values and messaging
  • Leverage brand ambassadors to make the most of our working relationship

Performance Monitoring and Optimisation

  • Monitor and report on ambassador performance, using KPIs including engagement, follower count, impressions, and reach
  • Deliver a monthly report to senior management, with clear recommendations
  • Adapt strategy in response to real-time performance data
  • Anticipate the “next big thing,” and be ahead of the curve on influencer marketing trends

Brand Alignment and Compliance

  • Ensure that all influencer content complies with brand guidelines
  • Regularly update brand ambassadors and influencers on values, mission, and objectives
  • Ensure consistent, authentic representation and content creation

Trends and Innovation

  • Have a finger on the pulse, and quickly capitalise on new opportunities
  • Propose and execute innovative influencer marketing strategies
  • Work to differentiate our brands, and capture new and existing audiences

What We Look For:

  • Experience : 3+ years of influencer management, preferably in health, wellness, or beauty
  • Digital Proficiency - Skilled use of social media, affiliate tracking, and web analytics. To forecast trends and monitor campaign performance
  • Communication - Exceptional communication, negotiation, and interpersonal skills. Helping you build and maintain strong relationships with influencers and internal teams
  • Industry Knowledge - Deep understanding of influencer marketing, social KPIs, and affiliate marketing best practices
  • Analytical Skills - Analytical mindset, accomplished at data interpretation, KPI tracking, and campaign optimisation to grow revenue
  • Project Management - Strong organisational skills, with the ability to manage multiple projects simultaneously
  • A Bit About You - Extroverted and energetic, passionate about networking and building relationships in fast-paced environments. You challenge orthodox thinking and are committed to professional and personal growth. You take a data-driven approach to your work, helping you constantly innovate and optimise

So - are you ready to help us take our brands to the next level? To shape their future, and ensure they continually evolve? Apply to be Malaberg’s Influencer Marketing Manager.

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