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Growth Marketing Director
2 months ago
Growth Marketing Director
eCommerce/SaaS
London/Hybrid
Be part of a mission to empower millions of online entrepreneurs worldwide. You'll drive new customer acquisition across paid and performance channels to achieve rapid growth.
Responsibilities:
- You will lead an experienced team and play a key role in defining the overall marketing strategy for Growth - focused on customer acquisition, and owning end-to-end performance marketing across the customer lifecycle.
- Oversee the creation and delivery of digital marketing campaigns, including SEO/SEM, email marketing, social media, content and paid advertising.
- Manage and develop the growth marketing budget, ensuring effective allocation of resources, thereby maximising ROI.
- Utilise all potential channels including paid acquisition, content, SEO, affiliates programmes, influencers and partnerships.
- Set and maintain best-in-class processes across each digital marketing channel (Facebook/Instagram/Pinterest/Reddit etc.) whilst ensuring insight-driven activity, based on analytics and key KPIs.
- Be a voice and leader within the business for the adoption of emerging media and tech.
Background:
- You're an experienced team leader focused on developing and delivering growth/demand marketing strategies, within a dynamic performance marketing environment.
- Ideally, your background will be from within a B2B2C business. Some B2C exposure is highly beneficial.
- You can demonstrate a strong track record of driving growth - scaling and increasing subscriber acquisition, engagement and retention.
- You'll be an expert in creating and optimising campaigns across multiple channels, using Google Adwords/Facebook/Instagram ads etc. whilst managing paid search, paid social, programmatic display and remarketing campaigns.
- Your approach is data-driven and analytical, with a strong commercial focus.
Contact: Melvin Day
mday@marketingmoves.com
c£100K + equity + bonus