Digital Planning Director

2 weeks ago

London, United Kingdom Mindshare Worldwide Full time

Position at Mindshare Worldwide
Digital Planning Director
Mindshare Worldwide
Volvo
Reports to: EMEA Planning Lead
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends
We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.
Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. We believe in being open and supportive of our people and all their differences to help them succeed. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team ([email protected]).
This role is responsible for the digital planning and integration of the Volvo EMEA activation hub. We operate a fully integrated cross-digital channel approach to deliver Volvo's media objectives. The Volvo EMEA Paid Media Engine team provides a digital planning and buying approach to drive maximum 'Outcomes' for Volvo across the region.
This role is dedicated to leading integrated digital planning, client leadership and operational project management in the paid media engine, working alongside a specialist channel delivery team and an overarching digital Engine lead. Whilst being a key point of daily contact for our local hub connectors in applicable markets, you will also be responsible for building a strong relationship with:
The Volvo Central media team (Operational planning and performance leads)
Local Volvo stakeholders
Local Volvo Mindshare teams
The Planning Director reports directly to the EMEA Planning lead. You will work directly, day to day with our channel delivery specialists to ensure consistent high-quality output for our client stakeholders.
Deliver insight and lead integrated digital planning across the Volvo consumer journey
Central lead communicator for all digital projects and processes. Owner of the end-to-end client key deliverables for your market/s and work in full collaboration with the local MS team as one Mindshare team. (Proven track record of strong digital media planning & buying experience. Ideally local and regional/multi market
Well versed in digital media planning across channels (search, social & programmatic display/video)
Understanding of brand and demand media planning principles
Experience in forecasting & scenario digital planning to deliver to client targets
Hands on knowledge tools such as Google Analytics, search trends, ad servers (e.g. DoubleClick), data visualization & analysis tools
Works well within a team environment, with capability to work and own projects independently
Drive Performance

Focusing on integration to drive digital strategy & data driven marketing
In partnership with local team and planning and activation leads - lead the planning conversation for Volvo client stakeholders
Lead and present strategies, media plans/ documents incorporating communication goals, recommendations, rationale, ideas and implementation, planning costs and budget splits and KPI's
Develop understanding of the Volvo business - across new cars, used cars, business, aftersales and subscriptions
Collaborate on a consistent, best-in-class approach to digital planning for Volvo
Create and maintain account roadmaps for every market, covering testing, innovation, growth and other elements for your markets
Manage digital cross channel planning processes & outputs across Paid Engine and local planning team
Coordinate holistic media plans as a response to brief working with local Mindshare teams for non-digital and non-paid engine activity.
Work with a project management solution to develop and streamline ways of working
Drive integrated ways of working between the Paid Engine and Mindshare Local teams
Constantly review all optimization, budget management and other processes to identify opportunities for improvement in effectiveness or efficiency
Contribute to case studies, points of view and lead area of planning expertise to support the team keeping on top of the latest trends or tech
A clear and concise style of writing with confident, persuasive presentation skills.
~ Build and maintain relationships with local client leads, offering strategic guidance to help grow the business and strengthen the relationship

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