Digital Performance Planning Director

4 weeks ago

London, United Kingdom Cou Cou Intimates Full time

We are seeking a visionary E-Commerce & Digital Director to join our small but mighty team our team and drive the next phase of our direct-to-consumer expansion. Passionate about all things digital, you will be responsible for overseeing end-to-end commercial performance of the Cou Cou Intimates DTC channel. You will have direct ownership over the e-commerce, digital marketing & end-to-end customer experience along with leading the digital expansion strategy. This role is ideal for a dynamic individual passionate about leveraging digital strategies to enhance brand presence, drive sales, and elevate our customer experience.
As the E-Commerce & Digital Director at Cou Cou Intimates, you will be at the forefront of shaping our online presence and driving revenue growth through strategic e-commerce management and performance marketing initiative.. This role offers a unique opportunity to take ownership of our DTC channel, optimize user experience, and spearhead innovative strategies to attract and retain customers.
E-COMMERCE
Drive and optimize Cou Cou's DTC channel, taking ownership of all aspects from planning to performance analysis.
Develop and execute effective growth and digital marketing strategies to drive traffic and sales.
Oversee day-to-day site maintenance and ensure optimal user experience.
Own the Shopify platform, ensuring clear brand messaging, strategic e-commerce buying, and seamless product launches.
Identify and pursue opportunities for business growth, including new markets and features.
Provide data-driven insights to inform business-wide decisions and strategies.
Oversee e-commerce buying and planning processes – working with Planning & Operations Manager to ensure we are driving sales through strategic buying, inventory planning & product assortment optimization. 
Implement best practices for online customer service and support, setting and maintaining high standards for customer satisfaction.
Lead online product launches and visual merchandising efforts online.
Conduct regular analysis of key data points to identify areas for improvement and new opportunities.
Forecast, own & deliver against annual online sales target
Ensure accurate and centralised data management.
Develop and execute growth and performance marketing strategies to drive targeted traffic and increase conversions.
Lead digital marketing initiatives across various channels, including SEO, SEM, social media, email, and affiliate marketing.
Lead strategic planning and execution of digital growth marketing initiatives, including product launches, merchandising, and promotional campaigns.
Utilize data-driven insights to optimize marketing campaigns, improve ROI, and maximize customer acquisition and retention.
Coordinate with brand marketing teams to ensure alignment of messaging and promotional efforts.
Monitor and analyze key performance metrics related to traffic, engagement, and conversion rates, adjusting strategies as needed.
Stay abreast of industry trends and emerging technologies in digital marketing, leveraging innovations to enhance campaign effectiveness.
Website performance and user experience
Growth marketing performance (e.g., Data analysis and insights provided
Passion for DTC/E-Commerce & fights for the customer 
Experience with CRM & CMS platforms
Deep understanding of e-commerce principles, online merchandising, and UX/UI best practices.
Proficiency in performance marketing across digital channels, with a focus on data-driven decision-making.
Knows how to push for growth without sacrificing brand
Strong project management skills, with ability to oversee multiple projects and campaigns
Prior experience in building brands and driving tangible sales in the e-commerce space.
As an integral member of our team, you will have the opportunity to make a significant impact and shape the future of our brand. Join us in redefining the intimatse industry and empowering women to feel confident & comfortable. If you are a visionary leader with a passion for e-commerce and growth marketing, please apply via careers@coucouintimates.APPLICATION // E-COMMERCE & DIGITAL 

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