Digital Planning Director

1 month ago

London, United Kingdom EssenceMediacomX Full time

Google via Media Futures Group - A little about us
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.

EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

Providing leadership and line management for practitioners within that PA, the PA Leads are responsible for the overall Performance of a PA, and therefore must demonstrate leadership qualities to bring the team together to deliver client goals
PA Leads should have the ability to collaborate closely with their Lead counterparts across Client Services, Planning, Data Strategy and Analytics on PA specific requirements.
Overall responsibility for the performance, outcomes and deliverables across all channels of activation (Search, Social, Display, and Video) for that PA
Provide leadership and line management for practitioners within designated PA
Accountable for adherence to best practices, financial integrity and data quality as per Google and MFG’s ways of working
Strong communication and stakeholder management skills.
Managing risks & opportunities for the client PA including escalating necessary issues
Collaborate with Analytics, Planning, Data Strategy and Channel Leads to deliver best in class media.
Support the Client Director & Media Activation Partner in capacity planning & resource management for the team
Contributing to agency-wide continuous improvement projects regarding processes, the growth and wellbeing of our people, and quality standards

Proven experience at Activation Director level in a Digital Media or Advertising role
Bachelor’s degree in a Media/Advertising or a related field . Proven experience may be substituted for the Bachelor’s degree
Proven Project Management, Leadership and People Management experience

AdWords, Bing Ads, DV360 or other DSP, Facebook, Twitter
Experience with running campaigns across multiple countries / languages
Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. We are an equal opportunity employer and value diversity at our company.

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