Communication And Influencer Manager

3 weeks ago

London, United Kingdom GUERLAIN Full time

Poste

POSITION: COMMUNICATION & INFLUENCER MANAGER

LOCATION: LONDON

PURPOSE OF THE ROLE

Working with the Marketing Director to develop & execute a 3 year influencer marketing strategy across digital channels & press as well as a tribe of influencers for Guerlain's 3 axes to help compliment the 3 year brand marketing plans in alignment with International guidelines.

KEY RESPONSIBILITIES

  • Devise an 'always-on' influencer strategy by axe to support key launches, local activities and Retailer activations to help raise Guerlain's brand awareness, create brand love and drive increased visibility for the brand
  • Identify and build relationships with key influencers that enable the brand to also jump on quick tactical opportunities as well as the longer term strategic opportunities.
  • Attend relevant events for networking and business purposes
  • Brainstorm new, creative approaches to influencer campaigns
  • Keep abreast of emerging trends, technologies, and influencers
  • Liaising with the marketing & retail team to support all event & trade opportunities & create and marketing infleuncer strategies that work across different channels
  • Build strong relationships and partnerships with key retailer PR teams and work hand in hand to develop strong retailer influencer activations notably across Harrods, Selfridges, H Beauty, Liberty.
  • Work hand in hand with retail team, London area manager and marketing to support and execute ideas to support Covent Garden boutique including 12 months activation plan and within budget
  • Develop strong influencer & communication strategy to support launch of Guerlains Spa, enhancing strong relationships with Raffles PR team
  • Develop and manage successful launch of new products and build core pillar strategy from creation to execution
  • Develop strong relationships with global PR team to help execute & deliver UK plans
  • Identify build relationship and prepare proposal for Guerlains friend of house.
  • Accountable for ensuring that the budget tracker is always up-to-date and within budget allocated
  • Accelerate the brand's digital visibility across social media platforms and retailer channels and support with a monthly influencer content plan.
  • Collaborate with Paris team to leverage all International activations and share best-practice
  • Liaise with the Marketing team to develop influencer focused launch plans and support with content amplification
  • Work with the Marketing team on regional influencer support for local events
  • Liaise with the Commercial team to implement and manage retailer influencer content
DEVELOP KEY RELATIONSHIPS WITH INFLUENCERS, SOCIAL MEDIA TALENTS AND RETAILERS

  • Identify new partnership opportunities and develop relationships with prominent and relevant influencers and social media talents
  • Act as a frontline representative for the company for incoming influencer and social media related inquiries
  • Ensure strong relationships with all brand Retail partner PR Teams.
SECURE AND INCREASE VISIBILITY OF GUERLAIN VS COMPETITION

  • Ensure all proposals are delivered with strong KPI's and measured
  • Maximise visibility on Guerlain (fragrance, makeup, skincare ) in close collaboration with all departments within the UK and Paris teams for social media activities
  • Activate digital editorial stories on Influencer 'Friends of the House'
  • Recruit new influencers and social media talents to collaborate with in digital editorial activations
Information additionnelle

  • Proven experience working either in-house or with an Agency for a luxury brand (5+ years)
  • Strong knowledge of current brand campaigns within the industry
  • Personal affinity with brand and products
  • Innovative and creative thinker able to develop new ways to tell the brand's story
  • Proven record of successful relationships with the UK Influencers
  • International / Cross Functional experience an asset but not essential
  • Perfect written and spoken English
  • Excellent organisational, time-management and budget management skills
  • Proven track record in outreach campaign strategies in a retail business
  • Drive and resilience to deliver results
  • Mature, confident and persuasive individual who is at ease with both senior management and external stakeholders
  • Positive demeanour with a can-do attitude
#J-18808-Ljbffr

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