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Digital Marketing Manager

4 months ago

Coventry, United Kingdom CW Business Solutions Full time

Summary:
The SEO Specialist will be responsible for developing and executing SEO strategies to increase our clients online visibility, drive traffic, and generate leads. The ideal candidate will be self-motivated, organised, be able to manage multiple client's and communicate effectively with multiple internal teams. Additionally, they will have a strong understanding of search engine algorithms, keyword research, and analytics. A track record of managing successful PPC campaigns across various platforms is a bonus.
Key Responsibilities:
SEO Strategy and Implementation:
* Develop and implement comprehensive SEO strategies to improve organic search rankings and drive organic traffic.
* Conduct keyword research to identify opportunities for growth and optimise website content.
* Perform technical SEO audits and make recommendations for improvements.
* Monitor and analyse SEO performance using tools like Google Analytics, Google Search Console, SEMrush and other SEO tools.
* Stay updated with the latest SEO trends, algorithm updates, and best practices.
* Tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics
* Monitoring and reporting on search trends and SEO performance
* Implementing link-building strategies
* Making suggestions for SEO-friendly content creation
* Optimising webpages for mobile devices
PPC Campaign Management:
* Create, manage, and optimise PPC campaigns across platforms such as Google Ads and Microsoft Ads.
* Conduct keyword research and develop ad copy to maximise ad performance and ROI.
* Monitor and adjust bid strategies, budgets, and targeting parameters to achieve campaign goals.
The ideal candidate will have:
* Bachelor's degree in Digital Marketing or a related field.
* 1+ years of experience in an SEO based role.
* Strong understanding of search engine algorithms, keyword research, and SEO best practices.
* Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, Google My Business etc.
* Experience with PPC platforms such as Google Ads, Bing Ads etc.
* Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
* Strong written and verbal communication skills.
* Ability to manage multiple projects and meet deadlines.
* Google Ads and Analytics certifications are a plus.
What We Offer:
* Competitive salary.
* Opportunity to work with a talented and passionate team.
* Professional development and growth opportunities.
* Hybrid work options.
* A dynamic and innovative work environment
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