Data management officer
6 days ago
The ideal candidate will have a deep understanding of digital marketing channels, be skilled in orchestrating cross-functional teams, and be passionate about driving growth for customers through lead generation strategies. Paid media, cold email, social ads, data analysis and persuasive copywriting are all parts of your war chest.
You will work closely with internal teams (copywriter, designer, developer, and paid media manager) to develop and implement integrated marketing campaigns using a mix of email marketing , paid media, landing pages, and CRM systems like SharpSpring , Salesforce, and Pardot.
Lead the planning and implementation of demand generation campaigns across multiple channels : email marketing, paid media, landing pages (Leadpages, Unbounce), and social media.
Collaborate with internal teams to produce compelling messaging, content, and design assets for campaigns.
Manage CRM platforms (e.g., Salesforce) for effective lead tracking, data management, and reporting.
Coordinate campaign execution, tracking, and optimisation across various channels to ensure effective performance.
Report campaign performance to clients, measuring against key KPIs such as lead volume, conversion rates, and ROI.
Provide strategic recommendations to continuously improve campaign performance and align with client business objectives.
Strong knowledge of digital marketing tactics , including email marketing, paid media, and social media.
Experience working with CRM systems (Salesforce, HubSpot) and marketing automation tools (SharpSpring, Pardot).
Strong analytical and reporting skills to track performance and optimise campaigns.
Excellent communication and client management skills to articulate strategies, results, and improvements.
Familiarity with SEO, PPC, and lead nurturing strategies is a plus.
Whilst this is a flexible hybrid role and you are welcome to work at home, this role is suited to someone who can attend customer meetings on-site in and around Glasgow. You will also have full access to city centre co-working space and meeting rooms.
31 days holiday + birthday off
~ Private healthcare
~ Early finish on Friday (every Friday)
Flexible working hours (after 6-month trial period)
Hybrid working + co-working space
Interactive employee training and on-boarding
Training for Marketing Automation and Google certifications
Early Finish Fridays: You’ll often be asked to finish early on a Friday. Your face could be turned into an emoji for internal chats.
Tiree Office Trips: Occasional trips to our Tiree office for a change of scenery—and maybe some windsurfing?
Job Type: Full-time
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