Trade Marketing Manager

2 weeks ago

London, United Kingdom Hurtigruten Group Full time

Hurtigruten Group – World Leader in Exploration Travel

The undisputed global leader in sustainable inspirational adventure travel — a catalyst for change towards a greener travel industry. Formed in 1893, Hurtigruten Group is the world’s leading adventure travel group. We have 2,400+ employees worldwide, representing more than 50 nationalities. They form part of three main business units — Hurtigruten Expeditions, Hurtigruten Coastal Express, and Hurtigruten Svalbard — which offer unique small-ship and land-based adventures from pole-to-pole.

For almost 130 years we have pushed boundaries on expedition travel and sailed tourists, locals and cargo around the Norwegian coastline and polar regions. We have made Norway more connected, impacting the lives of millions of people. And we continue to share knowledge with our international guests about wildlife, local communities, science and the natural world. As a Group, we are revolutionising the travel industry’s approach to sustainability through a number of vital initiatives to protect the world we explore

We are seeking an experienced Trade Marketing Manager to join our Marketing team in London. This role is pivotal in bridging our marketing initiatives and trade partner engagement - and telling our brand and product story to the travel trade in our global markets.

The Trade Marketing Manager will be the voice of B2B within the global marketing function – driving the B2B agenda and ensuring that trade needs are reflected and delivered within the global marketing strategy and initiatives.

Key Responsibilities:

  • Develop and implement trade marketing strategies in collaboration with the trade engagement team to enhance brand visibility, engagement, and market penetration to drive sales.
  • Work closely with marketing managers across our key markets to develop and implement effective trade promotions and campaigns as part of a cohesive campaign strategy for our B2C marketing campaigns and seasonal/product launches.
  • Collaborate with the sales team to develop sales tools and materials, such as brochures, presentations, and product training guides. Provide ongoing support to ensure the sales team is equipped to effectively sell the company's products and services.
  • Work closely with the Ecom and Content teams to develop and maintain trade engagement materials for use in our B2B Portal.
  • Translate Market/consumer/brand tracking intelligence into a trade marketing focus – bringing data led insights into trade marketing and materials for trade partners.
  • Oversee and share best practice in all markets around key trade-facing initiatives such as execution of the destination-led strategy.
  • Analyse market trends and competitor strategies to identify opportunities for growth and improvement in trade marketing.
  • Organize and participate in trade shows, workshops, and other events to promote the company and build strong relationships with trade partners.
  • Monitor and evaluate the performance of trade marketing initiatives, providing regular reports to senior management and market leads and making data-driven recommendations for future strategies.

Experience required :

  • Bachelor's degree in Marketing, Business, or a related field.
  • B2B sales or marketing experience in a global business – travel industry an advantage
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
  • Creative thinking and problem-solving skills, with a strong attention to detail.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Proficiency in digital marketing tools and analytics.
  • Ability to work flexibly across time zones to give an equal focus across our markets
  • Fluent German or French an advantage.
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