Marketing Expert

2 weeks ago

London, United Kingdom Trade Ledger™ Full time

Trade Ledger exists to create a world where every business gets the capital it needs to thrive. Through the use of smart technology and new digital datasets we have created a credit orchestration platform so lenders can embed, launch and scale next-gen working capital products - quickly to a much wider audience.
We specialise in making complex working capital products — Invoice Finance, Asset-Based-Lending, and Receivables Finance — simple, intuitive, and sustainable. From origination to in-life management, our ‘out-of-the-box’ designs help lenders launch new digital products in as little as 90-days.
The Product Marketer will be instrumental in driving the go-to-market strategy for our new B2B software solution, with a specific focus on the creation of GTM materials and enabling sales and partnership efforts. Sales Enablement: Develop and provide comprehensive training materials and sessions for the sales team, ensuring they are equipped to effectively sell and advocate for the product.
Market Research and Insights: Conduct market research to understand customer pain points and preferences, tailoring GTM materials to address these effectively.
Cross-functional Collaboration: Work closely with product management, marketing, and customer success teams to ensure cohesive and consistent messaging across all channels.
Performance Tracking: Monitor and analyse the effectiveness of GTM materials and sales enablement efforts, making data-driven adjustments as needed.
Minimum of 3-5 years of experience in product marketing, preferably in B2B software solutions.
Strong understanding of the software industry and market dynamics.
Creative and strategic thinking capabilities. Keen eye for quality and consistency.
Strong project management and organisational skills.
Flexible, hybrid working culture - office at Fora Great Eastern Street, with access to all UK Fora spaces
~25 days holiday plus public holidays
~ An extra paid day off for your Birthday
~ Community Day – paid volunteering day
~ Trade Ledger Tokens - monthly recognition awards
~ Private healthcare through Vitality and additional benefits through YuLife
~ Pension, life insurance, employee assistance program and income protection
~ Cycle to work scheme

Trade Ledger promotes a diverse, flexible and open team culture. We actively invest in continuous professional development because we know that our people are the creators of our success.

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